The investment ofAndy Murray in padel is proving particularly fruitful. Game4Padel, the company in which the former world number 1 invested, has just reached a new milestone with a fundraising which brings its valuation to £27 million (around €31,5 million). An expansion which confirms the rise of this sport in the United Kingdom.

A booming market

Le paddle, this sport halfway between the tennis and squash, is experiencing rapid development across the Channel. Game4Padel has established itself as a key player in the installation of fields, riding the wave of the growing craze for this discipline. Lawn Tennis Association (LTA), who oversees its development, sees it as a lever for growth, and the company supported by Murray is at the forefront of this expansion.

Among other investors in Game4Padel, we find influential personalities, in particular Virgil van Dijk, Liverpool captain, as well as former tennis players Andrew Castle et Annabel Croft.

An already profitable business model

If padel is experiencing a meteoric rise, Game4Padel stands out as one of the few companies in the sector to show profitability.

The company plans to accelerate its development with the opening of 10 to 15 new sites in the next 12 months.

A threat to tennis?

Some observers wonder about the impact of padel on tennis. The former British tennis doubles specialist, Andrew Castle, interviewed by Tennis365, refutes this idea:

“Padel has huge potential, not just in the UK but worldwide. It’s more accessible than tennis: you quickly reach a good level of play, which provides immediate enjoyment. This is probably one of its greatest assets.”

With growing popularity and renowned investors, Game4Padel continues its rise in power, offering Andy Murray a particularly promising financial opportunity.

(Source: Tennis365)

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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