Just a few days before the start of the Alpine Paris Major Premier Padel 2026 A new partner joins the Paris tournament.  ASICS  announced on September 4th the signing of an agreement with the event organized at  Roland Garros , of which he becomes the  Official partner of equipment for clothing and footwear .

The partnership will take effect this month.  fifth edition of the Alpine Paris Major , organized from  6 13 in September 2026 .

ASICS will equip the ball boys and entertainment staff

Under this agreement,  ASICS will provide equipment for the ball boys and the entertainment staff.  present during the tournament.

The Japanese brand will thus benefit from one of the major events on the calendar Premier Padel to showcase its range specifically developed for the discipline.

This association with the  Paris Major  This is part of ASICS' strategy around padel, presented by the equipment manufacturer as  a priority growth area in Europe .

The stakes are also clear in terms of visibility: the tournament takes place within the grounds of  Roland Garros with the Philippe-Chatrier court as the main stage and the world's best pairs expected in Paris.

Padel, a strategic market for ASICS

Through this partnership, ASICS wishes in particular to present its latest innovations designed to meet the specific needs and constraints of padel.

 Rohan van der Zwet , director of the Core Performance Sports division (CPS EMEA) at ASICS, explains:

“Our partnership with the Alpine Paris Major demonstrates our ongoing commitment to the development of padel, both in Europe and globally.”

The leader also highlights the social and accessible dimension of the discipline, which he associates with the brand's historical philosophy around  " A healthy mind in a healthy body " .

For ASICS, the objective is therefore twofold: to support the development of its high-performance equipment while strengthening its presence with a rapidly expanding padel community.

Two padel shoes showcased at Roland-Garros

ASICS' presence will not be limited to the equipment worn by tournament staff.

Un  ASICS space  will be installed during the Alpine Paris Major to allow the public to discover and try several models developed for padel.

Two references will be particularly highlighted: the  SONICSMASH™ FF  and the  GEL-RESOLUTION™ X PADEL .

The brand intends in particular to promote products that meet the two main dimensions it highlights in its padel range:  speed and control .

A major showcase for ASICS in Paris

By becoming the official equipment partner of the Alpine Paris Major, ASICS is therefore strengthening its presence in the professional padel ecosystem.

The choice of Paris is obviously not insignificant. The French tournament is one of the  four Majors of the circuit Premier Padel , which is the most important category of the circuit.

The 2026 edition will begin on  Sunday, September 6th with the qualifying rounds before a week of competition at Roland-Garros and the finals scheduled for  Sunday 13 September .

For ASICS, this presence at the heart of the Parisian tournament is a showcase to present its padel products to players, but also to demonstrate its ambitions in a discipline in which the brand is now a key player.  a strategic priority in Europe .

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