Partner of major international events, very active in the development of young players and ready to unveil a new collection of rackets in the fall, Bullpadel continues its rise to power in France. In Bordeaux Premier Padel P2, Samuel Eslava, promotion manager of Bullpadel France and Wallonia, looks back on a particularly busy first half of the year, the brand's ambitions and also delivers its analysis on the evolution of the French padel market. 

"The Bullpadel Show has become a unique event.

 Padel Magazine :  The first half of 2026 was particularly busy for BullpadelWhat conclusions do you draw from this?

 Samuel Eslava:  It's true that we had a very intense start to the year. We were first present at the Premier Padel P2 Brussels is a major partner, notably providing the official ball, official apparel, and an exclusive racket in the tournament colors. Brussels is a truly unique event, in an exceptional setting, that deserves to be discovered.

Brussels P2: The Maritime Station, a unique venue that redefines the padel experience in Europe

But the highlight remains, of course, the  Bullpadel Show  in Juan-les-Pins.

"Honestly, we think this third edition was the best since the event's inception."

"The players themselves tell us it's a unique event."

For Bullpadel, the success of Bullpadel The show relies on its ability to reinvent itself every year.

 Samuel Eslava:  The challenge lies precisely in never offering the same thing twice. This year, we added more entertainment, challenges between players, and even more interaction with the audience. The show was more dynamic, and the feedback has been excellent.

Bullpadel Show 2026: Juan-les-Pins confirms its status as an unmissable event for French padel

One of the testimonies that most affected the team was that of  Gemma Triay .

"She told us it was the best event she had participated in during her career. This kind of feedback is incredibly satisfying."

According to Samuel Eslava, the players also appreciate the more relaxed atmosphere of this event, away from the pressure of competition.

"They also come to take a break from an extremely busy schedule."

Bordeaux P2, an unmissable event

A few days after Juan-les-Pins, Bullpadel found the circuit Premier Padel in Bordeaux.

The brand occupies an important place there, since it is in particular  official shoe ,  official textiles  and present within the partner village.

On this occasion, Bullpadel unveiled a  Neuron Bordeaux P2 Edition , an exclusive version carried by  Fede Chingotto .

"We envisioned a simple design with several nods to France, notably the rooster and the national colors. Initial feedback has been very positive."

This special edition will remain available after the tournament, although volumes will remain limited.

“Seeing Paquito Navarro and Martín Di Nenno together again is excellent news.”

Among the sporting attractions of Bordeaux P2, the return of  Paquito Navarro  et  Martín Di Nenno  attracts particular attention.

 Samuel Eslava:  They are a pair I greatly appreciate. They were both going through a more complicated period and I think that reuniting can give them a special dynamic.

In relatively slow playing conditions like those in Bordeaux, he believes this partnership could quickly regain competitiveness.

"They are two players adored by the public. They share a common history and a playing style that is extremely popular."

Paquito Navarro and Martín Di Nenno: the first signs of two players regaining their form?

Bullpadel focusing more than ever on young people

Beyond the elite level, the current priority of Bullpadel France is focused on developing its team of young players.

The brand is increasing its presence on the  National Youth Tournaments (TNJ)  and  National Training Center with the aim of identifying the talents of tomorrow.

"We want to build for the long term and support the best young people of each generation."

The latest recruits include  Tom Basso considered one of France's great hopes, as well as the renewal of the partnership with  Kimy Barla .

"These are players with excellent support networks, who are level-headed and have a genuine sporting project. We are happy to be able to support them during an important period in their careers."

A highly anticipated new collection starting in September

As every year, the start of the new academic year will be marked by the launch of the new range Bullpadel.

The official unveiling is scheduled for the  Premier Padel Madrid .

Without going into details, Samuel Eslava announces a significant evolution of the models.

"We've worked extensively on the core of the rackets to make them more responsive while maintaining comfort. Our entire approach is focused on supporting the evolution of modern padel."

Pablo Rovaletti, first world number 1 in history (with Maquirrain): “the biggest change, the palas”

Behind this evolution lies, in particular  Pablo Rovoletti , R&D manager of Bullpadel.

"He has an immense knowledge of the equipment and is constantly looking to improve our products."

The Cloud range, designed for injured players

The new collection will arrive in the fall, Bullpadel also highlights its recent  Cloud range launched in January.

Its objective is clear: to allow players suffering from arm pain or  padel elbow  to continue playing in better conditions.

"The entire design of this racket aims to absorb vibrations thanks to the materials used, the Vibradrive technology, the gel inserts, and the new foams."

Samuel Eslava believes that this range addresses a problem that has become very common among regular practitioners.

Bullpadel Samuel Eslava unveils the brand's major projects and discusses the future of French padel

"The French market is reaching a pivotal moment."

Beyond BullpadelSamuel Eslava also pays close attention to the development of padel in France.

According to him, the market is now entering a decisive phase.

"We are seeing many new players emerge while the pioneers have to adapt to a rapidly evolving market."

Above all, he urges investors to remain cautious in the face of the increasing number of club projects.

"Sweden is a case in point. Many runways were built very quickly, and the market found itself in difficulty. We must avoid repeating this scenario in France."

"A club is more than just its pitches."

For Samuel Eslava, the future of padel will depend as much on the experience offered as on the number of courts.

It encourages clubs to develop complementary services: catering, corporate seminars, entertainment and social life.

"What retains players is not just the quality of the pitches. It's also the team that welcomes them, the atmosphere of the club, and everything that is built around the sport."

A vision which, according to him, will allow French padel to continue its growth while maintaining a sustainable model.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

On the same subject

Tags