CRIVIT  continues its development in the world of  paddle The sports brand, distributed exclusively at Lidl, is launching a new limited-edition collection designed in collaboration with the former tennis champion.  Stefanie Graf . On the program: a  padel racket  in 12K carbon and  FIP approved bullets with the ambition of offering high-performance equipment at an affordable price.

A collection designed to democratize padel

Following its "Find Your Move" campaign, CRIVIT is strengthening its positioning in the market for  paddle  with a range designed for players wishing to discover or practice this sport in good conditions.

The brand is based on a simple philosophy: making physical activity accessible to as many people as possible without compromising on equipment quality. Stefanie Graf's involvement reflects this desire to encourage newcomers to take the plunge.

Padel How Lidl is transforming Crivit into a fully-fledged sports brand with Steffi Graf

A 12K carbon racket

The centerpiece of this collection, the  CRIVITT 12K Carbon Pro  adopts a teardrop shape in order to offer a compromise between power and control.

With a reported weight of  370 g (±10 g)  and a neutral balance, it targets players seeking versatility. Its structure is based on a  12K carbon , combined with a reinforced frame and a central bridge designed to improve stability during strikes.

The high-density foam core promises greater precision, while a vibration-absorbing system is designed to improve playing comfort. The racket also comes with a neoprene cover, a non-slip grip, and a safety wrist strap.

FIP-approved bullets

The collection also includes  padel balls  certified by the  International Federation of Padel (FIP) Made with a high proportion of wool, they meet competition standards and aim for better resistance to wear.

An aggressive price

CRIVIT clearly states its ambition to offer a product with an attractive price-quality ratio.  snowshoeing  will be sold at the price of  74,99 €  and €4,99 for the balls, exclusively online at Lidl.fr.

This new offensive illustrates the growing interest of major retailers in the  paddle , a rapidly expanding market where equipment is becoming increasingly accessible to a wider audience. Thanks to Stefanie Graf's image and competitive pricing, CRIVIT hopes to appeal to both beginners and regular gamers looking for an affordable alternative.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

On the same subject