Present at the prestigious forum Sport Summit Madrid, the Hexagon Cup has made an impression alongside projects such as LIFE Golf et E1 Series, during a round table on innovation in sport.
Sergio Lewin, co-founder and sports director of the tournament, spoke to Nacho Labarga:

"We are not here to break the industry, but to help it grow."

An inclusive show

On site, the Hexagon Cup has installed a official ground became a central point of the forum.
Demonstrations, including padel chair, illustrated the tournament's commitment to inclusion.
Un spectacular show mixing sport and entertainment, with Carolina Navarro (former world No. 1) and the young Fran Guerrero (17th), ended the day in a festive spirit.

A project that is establishing itself in the global landscape

Since its first edition, the Hexagon Cup has been shaking up the codes of padel with a clear slogan:
“For the Fans. For the Players. For the Game.”

Its innovative formula – a blend of show, innovation et team competition – was able to attract the world best players which has sports and entertainment personalities.

The 2025 edition, organized at the Madrid Arena under the name of Alpine Hexagon Cup, broke attendance and audience records, setting the bar very high for what comes next.
Stars like Sergio “Kun” Agüero, Leo Messi, Eva Longoria, Rafa Nadal, Robert Lewandowski ou Andy Murray have sponsored their own franchises, illustrating the dimension global and spectacular of the event.

Franco Stupaczuk new ambassador of the Rafa Nadal academy
Hexagon Cup Credit

Innovate without destroying

Far from a break-up speech, Sergio Lewin defends a responsible innovation, which does not dilute the soul of the sport, but the values :

"For us, the essence of the game is sacred. We only add elements that make padel more dynamic, accessible et attractive for the new generations.

The debate also focused on the role of athletes as content creators et ambassadors of their own brand. Lewin was clear:

"Athletes who understand the importance of leveraging their own channels are the ones who reap the rewards."
A message perfectly consistent with the strategic approach of theHexagon Cup, which aims to highlight the players and to actively involve them in the event growth.

Teo Vieau

He discovered padel in 2016 in Nantes and quickly became attached to the game, commentating on Padel Mag TV, he covers the various tournaments on the French circuit as well as international tournaments organized in France!

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