Today, 4PADEL Boulogne-Billancourt is regularly fully booked. Located on the outskirts of Paris, the club has become one of the most popular padel venues in the Île-de-France region. For Joseph Viéville, co-founder of the Players group and 4PADEL, this success is not the result of chance but of a strategy implemented several years before the padel boom in France. 

While many players positioned themselves when the sport began to take off, Players had already gained a head start. The adventure began in 2014 with the installation of the first lanes in Le Five centers.

"Between 2014 and 2020, success wasn't always guaranteed."

At that time, padel was still far from being the phenomenon it has become today.

«  Between 2014 and 2020, success was not necessarily guaranteed.  »

Despite still limited growth, the group continues its investments and remains convinced of the sport's potential. Teams are being formed, infrastructure is being developed, and experience is being accumulated.

In retrospect, this period appears as an essential phase in the construction of the 4PADEL model.

"In 2021, it exploded."

For Joseph Viéville, there is a specific moment when the market changes dimensions.

«  In 2021, it exploded.  »

The enthusiasm suddenly becomes massive and bookings increase across all centers.

Unlike other players who were just discovering the market, Players already had several years of experience.

«  We said to ourselves: OK, we're ready, the machine is ready.  »

This anticipation allows the group to immediately support the growth of padel in France.

Today, Players operates more than fifty centers, thirty-five of which are under the brand  4PADEL .

Why does Boulogne attract so many players?

The success of the Boulogne-Billancourt centre is largely due to its location.

«  There aren't many indoor padel courts so well located near Paris.  »

In a region where land is scarce and expensive, having an indoor complex just minutes from the capital is a major advantage.

The club also benefits from a particularly favorable environment thanks to a high concentration of offices, businesses and residential areas.

A very clearly defined clientele

Over the years, the players' profiles have become very clear.

«  We have a typical customer who is 35-45 years old and works in the sector.  »

This clientele mainly frequents the club during their lunch break or after their workday.

The urban padel model then makes perfect sense: an accessible, friendly activity that can be easily integrated into a busy schedule.

Joseph Viéville: "We invested six years before padel exploded. In 2021, we were ready."

"One of the biggest gambles in Players' history"

Behind the current success also lies a significant risk taken.

«  This is one of the biggest bets we've ever made in Players' history.  »

The investment made to develop this site was substantial. However, the group wanted to go beyond the purely economic aspect by also opening its facilities to schools and young people in the city.

This approach contributes to local development while promoting the discovery of padel among new generations.

"We played a part in the emergence of padel in France."

After more than ten years of development, Joseph Viéville observes the evolution of the market with satisfaction.

«  We participated in the emergence of padel in France.  »

This statement sums up the group's philosophy well: invest early, build for the long term and support the growth of a sport that has now become essential.

The success of 4PADEL Boulogne-Billancourt perfectly illustrates this vision. Behind the fully booked courts and the string of reservations lies a decade of work, investment, and conviction in a sport that was then only in its infancy in France. 

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