Le development of padel in France is experiencing an unprecedented acceleration. Faced with a growing demandMany club projects are emerging. However, this dynamic raises a key question: is the country repeating the mistakes observed in Sweden, where too many openings in certain areas have led to market saturation?

Today, the France faces an infrastructure deficit, and new club establishments seek to meet this need. However, some project leaders may find themselves faced with a excessive supply in the same geographic area, as was the case at Stockholm, where too high a concentration of clubs has weakened the local ecosystem. In France, this risk seems particularly present in the medium and small towns, where the market can quickly become saturated.

One of the main problems lies in the lack of coordination between project leadersEven when market research is conducted upstream, it is possible for several projects to emerge simultaneously in the same area. Thus, a club that has anticipated demand may discover, at the time of its opening, that it is facing unexpected new competitors.

Other investors take a different approach, believing they will know to distinguish oneself and attract more players, even in a region already well-equipped with infrastructure. This vision can prove risky, especially in small towns, where the market size is limited and where an overabundance of offers could harm all players.

Another key element to consider is the size of infrastructure. The concept of “too big to fail” applies particularly to large cities: it is recommended to open a club offering at least six or seven tracks. Below this threshold, a new actor offering ten or twelve tracks could easily capture a significant share of the market and weaken existing structures.

In conclusion, a in-depth market research is essential before launching a padel club project. However, despite all the precautions taken, it is sometimes difficult to anticipate all the upcoming openings.rapid expansion padel in France sometimes leads to the emergence of new clubs in the same region only a few months apart, thus accentuating the local competition.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

On the same subject