The Reserve Padel Cup takes another step forward with the arrival of women's padel at the heart of its flagship event.  La  Reserve Cup Marbella 2026 , planned from  18 to 20 June will host for the first time the women's world elite with several headliners already confirmed. A strategic development that confirms the American brand's ambition to establish itself as a major player in international padel.

A historic first for the Reserve Cup

Following a successful first edition in 2025 in Marbella, the  Reserve Cup  continues its development by now integrating the  women's padel  to its program. This new feature marks a turning point in the development of the event.

Four top players have already officially confirmed their participation, as our colleagues at Marca explain:  Bea González ,  Alejandra Salazar ,  Delfina Brea  et  Marta Ortega Two more names are yet to be added to a lineup that promises to be particularly strong.

Each day will feature a women's match, enriching a program already geared towards entertainment and the overall experience.

A clear strategy: to blend sport and premium experience

Founded in 2023, the brand  Reserve  positions itself on a hybrid model between  high-end padel  et  lifestyle Under the leadership of its founder  Wayne boich The objective is clear: to offer  clubs of excellence  and organize exclusive events bringing together the best players in the world.

La  Reserve Cup  This follows this logic, emphasizing not only the competition, but also the entire spectator experience: welcome, atmosphere, services, entertainment.

According to the organizers, the ambition is to control every detail, from ticket purchase to arrival on site, in order to offer a differentiated product in the padel market.

Marbella vs. the United States: Two visions of padel

The event also illustrates a cultural difference between the audiences.  USA , and in particular to  Miami Padel is still in its learning phase: the public initially comes for the overall event before gradually becoming interested in the game.

Conversely, in  Spain , and particularly to  Marbella The audience is already familiar with it. The evolution is therefore happening in the opposite direction: they are now looking for a  enriched experience around sport , beyond just the match.

This dual approach allows Reserve to adapt its concept to different markets, while maintaining a strong identity.

The strategy of  Reserve  nevertheless remains focused on the  USA considered the main driver of growth for padel worldwide.

The impact of celebrities on the visibility of padel

Another major lever: the presence of  international celebrities  in Reserve clubs, particularly in Miami. Personalities like Zac Efron, Leonardo DiCaprio, and Luka Modrić regularly frequent the facilities.

During major events such as the  Miami Formula 1 Other figures from the sport, including pilots, also come to play, increasing the media exposure of padel.

This visibility helps to position padel as a trendy, rapidly expanding sport, and attracts new players from around the world.

With the integration of the  female painting , the  Reserve Cup Marbella 2026  confirms its desire to take things to the next level. Between  international headliners ,  premium experience  et  strategic positioning The event continues to gain momentum.

It now remains to be seen which two final players will complete a lineup that is already highly anticipated on the Costa del Sol.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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