On the occasion of PadelReference.com All Star 2025 organized at Padel Touch Bassin d'Arcachonthe sales director France & Benelux of Tecnifibre, Thibaud Berland, looked back on the brand's first year of massive investment in padel, the strategy implemented around the racket Curveand the prospects for the future.

A completely redesigned strategy

“This is our first real year of investment in padel,” says Thibaud Berland. After several seasons of observation, Tecnifibre decided to accelerate its development in this market in 2025 with a new approach.
“We completely changed our strategy. It’s a two-year project, initiated by Victor, which allowed us to start with the player and build a coherent product. We studied the competition, and above all, identified a precise angle: the ability to generate a negative angle"A determining factor between good players and the very highest level."

This research led to the creation of the Curve, an emblematic racket of Tecnifibre's revival in padel.

Concrete results from the first year

After nine months of operation, the figures speak for themselves:
“We have observed that 90% of players improve their trajectory when they pass over the CurveThis isn't storytelling; it's a real product benefit.

Feedback from influencers, content creators and gamers Those who tested the racket were particularly positive. "Let's be honest: our old rackets were less refined. Today, the Curva represents the the first stone of a new era for Tecnifibre.

A rapidly expanding French presence

At the national level, Tecnifibre has strengthened its visibility among the best French players.
"We are today at nearly 10% of the players in the French top 100 equipped with Tecnifibre. The goal is to reach 15% in 2026"Not seeking domination at all costs, but with genuine brand consistency and performance."

The idea: to build a solid base in France before gradually expanding this presence internationally.

The ambition doesn't stop there. Tecnifibre fully intends to establish itself on the world stage:
"We can't yet talk about major signings for 2026, but We are aiming for a top 20 player in the world within two to three years.That's our plan, and the work is already underway.

The player Gonzalo Alonso, already under contract, perfectly embodies this strategy: "He is an excellent ambassador for the diamond shape"And he's not far from the top 20."

A range that will expand in 2026

After the launch of the CurveTecnifibre is preparing the next step.
“In early 2026, we will launch a powerful new range, based on the diamond shape, followed by a second highlight produced in the second half of the year. Eventually, we will have three to four ranges : round, water drop et guideall inspired by innovations from the Curva.

In terms of revenue, padel is taking on an increasingly important role.
“Today, the Padel represents approximately 10% of our turnover in France, compared to much less a few years ago. The goal is to reach 20 to 25% within two to three years »

International business remains a priority: "The United States is more focused on the pickleballMore Europe and South America are key markets for us. In Spain, we already work with several major players: the market is saturated, but we have to be there, and Time will be on our side. »

"We took the time to do things right, and today we're starting again stronger than ever. The Curva is..." the beginning of a new chapter for Tecnifibre in padel.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

On the same subject