Padel continues to gain ground… even in  the world of Hollywood celebrities . In  Los Angeles ,  Tom Holland  recently organized the “ DRINK Padel Classic ", an event combining sport, networking, and brand strategy. His partner was by his side,  Zendaya who came to support the British actor in this entrepreneurial project.

 A premium event in the heart of Los Angeles 

Organized in the city of Los Angeles, the “ DRINK Padel Classic 2026 "has established itself as an event"  at the crossroads of sport and lifestyle The event was presented by  Chase Sapphire Reserve  and co-organized with  Advantage Padel  et  WME Sports confirming a desire to  position padel in a high-end segment .

Several partner brands were also present, including  Aston Martin ,  Nox  or,  Mountain reinforcing the premium image of the event.

 BERO, a brand backed by Tom Holland 

Behind this event, we find  Bero Brewing , a  alcohol-free beer brand  co-founded by  Tom Holland Launched recently, it is part of a strong trend around the  responsible consumption and premium alternatives .

The choice of padel is not insignificant: a social, accessible, and rapidly growing sport, it perfectly aligns with the brand's values. By organizing an event like the “ DRINK Padel Classic Tom Holland transforms a simple product into a true brand experience.

 Between stars and a passion for the game 

On social networks,  Tom Holland  shared his enthusiasm after the event, describing a day marked by the joy of playing with the best players in the world "but also through exchanges with the guests.

 Zendaya's presence The high media coverage also contributed to giving the event an even greater dimension.  Beyond the tournament itself, an entire community came together around padel, combining sport and conviviality. .

 Padel, the new marketing tool for major brands 

This type of event confirms an underlying trend:  Padel is becoming a powerful marketing tool By bringing together  celebrities, premium brands and gamers , the " DRINK Padel Classic "perfectly illustrates this evolution.

Padel is no longer just a growing sport: it is becoming  a true platform for brands to express themselves capable of generating engagement and creating connections.

 A dynamic that is set to intensify 

With the success of this first edition,  Tom Holland   has already scheduled a follow-up Further proof that padel continues to attract people, far beyond its traditional audience.

Eléah Couvercelle

Racket sports have always been a part of my life, and padel was the obvious choice. Discovered in Marbella as a child, it has since become an integral part of my sporting and family life.

On the same subject

Tags