After several months of intense negotiations and in-depth analyses,  Monte Carlo International Sports (MCIS)  the group behind the circuit  A1 Padel  and the powerful international sports agency  54 groups  formalize their collaboration. A major step announces Brand which marks the beginning of a  ambitious plan to accelerate the global development of padel , with a series of announcements planned for September.

A common vision to structure the future of padel

The cooperation between  MCIS  et  54 groups  had started last February with the signing of a first strategic partnership. The objective: to bring a fresh perspective to the  Business Development , the  brand strategy  and the  operational optimization of A1 Padel .

This initial phase was followed by a long process of market analysis, data collection and evaluation of the circuit's commercial potential. The two entities have now signed a  agreement in principle , a decisive step before the launch of their long-term roadmap, which will be unveiled in September.

Ambitions displayed and events from the end of 2025

In one  official press release issued by 54 Group , both sides expressed their enthusiasm.  Fabrice Pastor , president of A1 Padel and CEO of MCIS, said:

“I have always advocated for the need for innovation in sport. From our first discussions, I saw that 54 Group was approaching padel from a unique perspective. Their operational experience makes them an invaluable partner. The future of padel is extremely exciting, and we will be announcing upcoming events very soon.”

For its part,  Jed Moore , CEO of 54 Group, confirmed the ambition of the partnership:

"We want to create a new offering in padel that will bring value to all stakeholders: players, investors, and fans. We are finalizing discussions with stakeholders and potential partners, and will soon announce the first events planned for the end of the year."

A major partner in world sport

Based on global expertise in sport,  54 groups  specializes in creating innovative business models for emerging disciplines. Its portfolio includes leading entities in the events Experiences , the  content production , the  brand activations  and the  immersive digital experiences  for the fans.

This partnership with A1 Padel marks a new chapter in the professionalization of the circuit. It heralds the arrival of new formats, new territories for expansion, and a strategic repositioning for  replace A1 Padel at the heart of the international dynamic of padel .

Teo Vieau

He discovered padel in 2016 in Nantes and quickly became attached to the game, even climbing to 474th place in France. Commentator on Padel Mag TV, he covers the various tournaments on the French circuit as well as international tournaments organized in France!

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