A1 Padel signed a Memorandum of Understanding with the 54 group, a sports-focused agency, to accelerate its global expansion. The deal was formalized at Miami by Fabrice Pastor, president and founder of the circuit, and Jed Moore, CEO of Groupe 54. This collaboration aims to strengthen the structure and visibility of A1 Padel thanks to expertise in strategy, marketing and business development.

As part of this agreement, Groupe 54 will provide its expertise inasset optimization, stakeholder engagement and circuit expansion. The agency will accompany A1 Padel in the development of a long term business plan, with a focus on improving its market positioning and increasing its international audience.

The partnership also includes a section dedicated to events and business and marketing strategies. Groupe 54 will use its network and expertise to boost A1's presence Padel on the global sports scene. Synergies will be developed with affiliated brands such as Reddoor Live, MOB Film, Entourage and Behind the Volt to strengthen the attractiveness of the circuit.

Jed Moore, CEO of Groupe 54, underlines the importance of this collaboration: “A1 Padel plays a key role in the professionalization of padel. Thanks to our expertise, we will contribute to structuring and strengthening the connection between players and the professional circuit, with the aim of sustainable growth.

Fabrice Pastor, president of A1 Padel, highlights the ambitions of this partnership: "Groupe 54's experience in transforming premier sports properties will be invaluable. We are confident that this alliance will enable A1 Padel to reach a new level of development and attractiveness.

This agreement marks a key milestone for A1 Padel in its expansion strategy and its ambition to structure a competitive circuit on the international scene.

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