The Sporting and Garden tennis clubs, historic venues for tennis in La Baule, are preparing to open a new chapter. The City of La Baule-Escoublac has appointed ALL IN GROUP as the public service concessionaire to manage and develop them.

The stated ambition is clear:  to enhance, modernize and revitalize these two sites  while respecting their history and seasonality.

A story born on the courts

To carry out this project, ALL IN GROUP is relying on a well-known figure in French tennis, Édouard Roger-Vasselin, originally from La Baule and a doubles specialist with an extensive track record.

He thus rejoins his former playing partners, Jo-Wilfried Tsonga and Thierry Ascione, co-founders of the group. Their complementary skills were built over the seasons on the international circuit, notably on the clay courts of Roland-Garros, before being strengthened in the French Davis Cup team.

Solidarity, commitment, and setting a good example are the values ​​emphasized by the group to support this transition. The goal: to make the clubs in La Baule into structures focused on  performance, transmission and user-friendliness .

ALL IN GROUP chosen to take over the Sporting and Garden clubs in La Baule

Two clubs serving the region

The Sporting and the Garden are now two major centers for multi-racket sports in La Baule. Together, they represent:

  •  28 tennis 
  •  3 padel courts 
  •  3 squash courts 

These facilities cater to a wide audience: regular members, schoolchildren, local businesses, tourists and occasional practitioners.

The Garden, a historic site for French tennis, will retain its identity and elegance, while embracing a more contemporary and inclusive approach. The Sporting, already modernized, is destined to become the heart of multi-racket tennis and local sporting life.

A new local dynamic

Through this delegation, the City of La Baule wishes to strengthen the sporting appeal of the resort, while consolidating a sustainable and structured model.

Alongside ALL IN GROUP, the two clubs intend to develop an offering based on  sporting excellence, accessibility and friendliness , in order to offer the people of La Baule and visitors living spaces adapted to current expectations.

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