An Italian influencer promotes the padel ! |

Everything is good to ensure the promotion of padel, including by back door means! In Italy, the influence Laura d'Amore offered a nice boost by showing up pala in hand on social networks.

776.000 followers!

If you are not transalpine or very connoisseur of the nebula of social networks, the name of Laura d'Amore will probably mean nothing to you. Yet with its 776.000 followers on Instagram, she is one of the influenceuses the most important of the Bel Paese. With a degree in international communications and advertising, she specialized in branded content and her posts are particularly popular.

29.000 likes!

Laura d'Amore divides her life between her native Sicily, Milan and Mallorca. Three places where the padel has the wind in its sails. If the Balearic Islands host many tournaments, as is the case of Menorca with the World Padel Tour, Italy discovered this discipline which had a real renewed attention since the start of the health crisis. The influencer thus took a course at 21 Padel Arena at Catania and shared a snapshot in player's gear, Nox racket in hand. His training had a certain success since he received 29.000 likes !

Even if such an advertisement does not seem like much, the fact that a famous influencer appears as a player of padel can spark interest because sometimes it takes (very) little to spark curiosity. A great publicity stunt for our sport!