The Swiss brand On makes a strong impact on the market paddle by securing the services of global 1 number. At only 21 yearsArturo Coello becomes the first padel player from the equipment manufacturer and is part of a project focused on product innovation, with the development of shoes specifically designed for discipline.

We're betting on the world number 1 in padel

By engaging with Arturo Coello, On pursues a now well-defined strategy: to partner with talents capable of embodying both the immediate performance et the future of their sportDominant on the world circuit and youngest number 1 in padel historyThe Spaniard represents an obvious and symbolic choice for the Swiss brand, which is accelerating its development in the racket sports.

Already firmly established in the tennis with top-tier athletes (Swiatek, Shelton…) We apply a tried-and-tested recipe to padel: focusing on strong profilescapable of carrying out a project on the long termA positioning reinforced by the presence of Roger Federer among the brand's shareholders, and with a clear desire not to be satisfied with a simple marketing ploy.

Coello X On

A model that is becoming widespread on the circuit

Coello's signing with On ne ne rime donc pas avec une rupture avec HeadThe Spaniard will continue to play with his Austrian-made racket—a model that even bears his name—while now also sporting the Swiss company's clothing and shoes. This is an increasingly common trend: players are diversifying and segmenting their partnerships based on equipment.
Cases like Coki Nieto ou mike yanguas They perfectly illustrate this point, both being Asics ambassadors while playing with rackets from other brands. A practice already well established in tennis, and now fully embraced in padel.

A central role in the development of future padel shoes

As we have said, the arrival of Arturo Coello at On ne se limite pas à une image signatureThe world number one will be fully involved in the design of future padel products of the brand, starting with a pair of shoes designed exclusively for the constraints of modern game. Lateral supports, explosive changes of direction, stability et Sustainability every detail will be scrutinized.

In the coming months, Coello will work directly with the development teams d'On in Switzerland, multiplying the testing and field feedback in order to arrive at a product truly adapted to high-level requirements. The first padel shoes The results of this collaboration are expected to summer 2027, with the stated ambition of establishing a new reference in a market that is still developing. And who better today than Arturo Coello to establish a lasting presence in the world of padel?

Maceo ZERHAT

Maceo Zerhat discovered padel in 2020 at Domaine De Clairis in Burgundy. He contributed to the club's expansion by bringing his energy and curiosity. Padel Magazinehe transmits his antoushiasme and his " Padel"mania" by skillfully bouncing on all the latest news about your favorite sport!

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