The Swiss brand On  makes a strong impact on the market  paddle  by securing the services of  global 1 number . At only  21 years Arturo Coello becomes the  first padel player  from the equipment manufacturer and is part of a project focused on  product innovation , with the development of  shoes specifically designed  for discipline.

We're betting on the world number 1 in padel

By engaging with  Arturo Coello ,  On  pursues a now well-defined strategy: to partner with talents capable of embodying both the  immediate performance  et  the future of their sport Dominant on the world circuit and  youngest number 1 in padel history The Spaniard represents an obvious and symbolic choice for the Swiss brand, which is accelerating its development in the  racket sports .

Already firmly established in the  tennis  with top-tier athletes ( Swiatek, Shelton… ) We apply a tried-and-tested recipe to padel: focusing on  strong profiles capable of carrying out a project on the  long term A positioning reinforced by the presence of  Roger Federer  among the brand's shareholders, and with a clear desire not to be satisfied with a simple  marketing ploy .

Coello X On

 A model that is becoming widespread on the circuit 

Coello's signing with On ne ne rime donc pas avec une rupture avec HeadThe Spaniard will continue to play with his Austrian-made racket—a model that even bears his name—while now also sporting the Swiss company's clothing and shoes. This is an increasingly common trend: players are diversifying and segmenting their partnerships based on equipment.
Cases like  Coki Nieto  ou  mike yanguas  They perfectly illustrate this point, both being Asics ambassadors while playing with rackets from other brands. A practice already well established in tennis, and now fully embraced in padel.

A central role in the development of future padel shoes

As we have said, the arrival of Arturo Coello at On ne se limite pas à une  image signature The world number one will be fully involved in the  design of future padel products  of the brand, starting with a  pair of shoes  designed exclusively for the constraints of  modern game .  Lateral supports ,  explosive changes of direction ,  stability  et  Sustainability  every detail will be scrutinized.

In the coming months, Coello will work directly with the  development teams  d'On in Switzerland, multiplying the  testing  and the  field feedback  in order to arrive at a product truly adapted to  high-level requirements . The first  padel shoes  The results of this collaboration are expected to  summer 2027 , with the stated ambition of establishing a  new reference  in a market that is still developing.  And who better today than Arturo Coello to establish a lasting presence in the world of padel? 

Maceo ZERHAT

Maceo Zerhat discovered padel in 2020 in Savigny-sur-Clairis, Burgundy. He contributed to the club's expansion by bringing his energy and curiosity. Padel Magazinehe transmits his Padel"mania" by skillfully bouncing on all the latest news about your favorite sport!

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