Hexagon Cup and Babolat are joining forces for this 2nd edition of the padel tournament, which will take place at the Madrid Arena from January 29 to February 2, 2025. Babolat thus becomes the Official sponsor of the competition's shoes and textiles and will provide shoes, textiles, and sports accessories.

Babolat will be present during the tournament and in all the activations that will take place in the weeks leading up to the event, such as the padel court that the Hexagon Cup organization will install in Plaza Felipe II from September 15 to 22. Thanks to this agreement, Babolat goes further by partnering with the Hexagon Cup to ensure the event continues to grow.

Babolat, pioneer of padel at all levels

This association is further proof of thecommitment of Babolat towards padel and the importance of the brand in the exponential growth of this sport on a global scale, which is now played in over 100 countries by more than 20 million players.

Babolat has been a key player in the development of the padel industry for over 20 years. The brand creates his first padel racket in 2001 and launches the first 100% padel shoe in 2019, an innovation in partnership with Michelin that has won several awards, including “padel shoe of the year”. In 2023, Babolat also designed the first racket specifically for womens (50% of players in Spain are women), thus enriching its wide range of women's shoes.

With the widest and most accessible offer on the market, meeting the needs of both amateur and professional players, Babolat offers a complete and optimized padel experience, always with the aim of offering comfort and pleasure.

The reactions

« Babolat is a world reference and together we want to take padel and this event to a new dimension. It is an honor for us to have sealed this alliance and we are convinced that together we will achieve our goal of continuing to revolutionize world padel ", said Astrid Thams, Commercial Director of the competition.

« At Babolat, we believe in the Hexagon Cup because it perfectly represents our global vision of padel, transforming it into an experience that goes beyond the courts, connecting people in an environment where sport and community come together. Hexagon Cup is totally aligned with our conception of padel, a lifestyle that combines socialization, fun, inclusion and competition ", said Jose Luis Sanz, Head of Padel in Babolat.

« We want this tournament to continue revolutionizing the world of padel and, for this, it is essential to continue partnering with the best. We are delighted to welcome Babolat in the tournament that reinforces the event with the power of a great brand of our sport », added Sergio Lewin, Director of Operations and Sport of the Hexagon Cup.

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