In Milan, Babolat transforms the city into a showcase for its new Juan Lebron collection.

To accompany the 3rd edition of the Milan Premier Padel P1, one of the flagship tournaments of the professional circuit, Babolat launched a bold communication campaign. For one month, Milan’s tram lines will feature the brand’s visual signature with a clear message: “Heat Up the Court”, an invitation to vibrate to the rhythm of padel.

Unprecedented urban visibility

Milan, the capital of design and innovation, thus becomes the setting for this spectacular campaign. The trams, true symbols of Milanese urban mobility, are transformed into mobile advertising media, traveling the streets with the colors and energy of Babolat x Juan Lebron.

Babolat bets on the Milan tram to make an impression
Babolat bets on the Milan tram to make an impression
Babolat bets on the Milan tram to make an impression
Babolat bets on the Milan tram to make an impression

Juan Lebron, a strong image for the brand

At the centre of this campaign, the Spanish player Juan lebron, a key figure in world padel and historic partner of Babolat since 2017. Its logo, inspired by its nickname “El Lobo” (“The wolf”), is omnipresent in this communication.

Babolat creates the event in Milan with a new range dedicated to Juan Lebron

A campaign that accompanies the launch of a complete collection

This spotlight on Milan's trams coincides with the launch of a new collection dedicated to Juan Lebron. Made of three rackets, An complete textile line, An pair of innovative shoes, and a exclusive bag.

By taking over Milan's trams, Babolat offers a bold communication which demonstrates that Babolat remains at the forefront, both on the courts and in the city.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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