Babolat is a brand that is the pride of France in the padel. It wants to continue its development policy by positioning itself as a benchmark in the padel World.

This is the long-term objective of the French brand, which is resolutely turned towards innovation in its products and which will launch next year the first shoe 100% adapted to the needs of sports players. padel.

The will to Babolat

Babolat bet on padel for almost four years now:

Our strategy is based on an exceptional product such as footwear, in partnership with Michelin, as well as the competition of World Padel Tour. Today we have a good knowledge of the market to be able to identify with this sport as well.

These are the words of the head of sales, and marketing of Babolat, Alex Pardo.

This year 2018 was the first year with a collection of high-end carbon rackets and, for next year, the brand is preparing the launch " of the first shoe designed 100% for the padel According to Mr Pardo, a new sole has been developed, and the shoe has been adapted to facilitate short and fast movements.

This commitment to innovation aims to make Babolat a benchmark brand also in the padel.

Fred Bertucat, Director Babolat Padel, explain that

We don't want to be the leader in sales volume, but in quality and innovation. My main concern is to facilitate the practice of the players, to meet their needs and to anticipate the future.

A small innovative market

Frédéric Bertucat believes that a large number of racket manufacturers do not innovate or too little.

 There is no reason today to understand why one racket is worth 100 € and another 250 € except that one is fiberglass and the other carbon. It's not sufficient.

By the time you start to take a closer look at the innovations, there will be a cleanup of the market, and we will still have a few brands from here maybe 5 to 10.

Post-purchase stress

For his part, Alex Pardo emphasizes that “  certain practices must be eliminated in the padel  ", With reference to parallel selling through unauthorized channels.

He considers the main problem to be the poor shopping experience that customers can have.

Alex Pardo refers to the effect of post-purchase stress "  a player who is highly motivated to play padel, goes to a store, he buys a racket, and when he gets home, he receives a message from a competitor who offers him the same with 30% off  ". Alex Pardo believes that it is important that the market generates a pleasant customer experience.

Alexis Dutour

Alexis Dutour is passionate about padel. With his training in communication and marketing, he puts his skills at the service of padel to offer us articles that are always very interesting.