From 28 January, the Hexagon Cup makes his return to Barcelona, as part of the Magic Box. For this second editionThe event, which has quickly become a unique fixture on the international padel scene, can once again count on Babolat as official footwear and textile partner.

The first major tournament on the season's competitive calendar, the Hexagon Cup stands out for its format, its spectacle, and its resolutely experience-oriented positioning. This context aligns with the strategy of Babolat, involved for several years in the high level padelboth through its products and through the support it provides to its players.

Throughout the competition, Alejandra Alonso, Juani Rubini et Martina CalvoThree players sponsored by the brand will compete in their respective colors, equipped with shoes et textile Babolat.

A dedicated space to showcase the latest padel innovations

At the competition venue, Babolat will be present via a dedicated standSpectators will be able to discover the brand's entire padel universe there: snowshoes, shoes, textile and specialized equipment.

This provides an opportunity to highlight several major new features of the season, starting with the Technical racket rangeDesigned for attacking players, with three versions offering distinct sensations:

  • Technical Viper, oriented towards the maximum power,
  • Technical Viper Softfavoring a better comfort,
  • Technical Verón, offering a More accessible power and greater tolerance.

Another product highlighted: the Premura 3, new generation of padel shoesdesigned to gain in lightness, a proactivity and breathability. Equipped with a 100% padel sole Developed with Michelin, it aims for optimized grip on modern playing surfaces, with men's and women's versions.

A presence geared towards the spectator experience

Beyond product exposure, the brand intends to leverage the Hexagon Cup to strengthen the proximity between players and the publicOpportunities for interaction with sponsored athletes are planned throughout the week, allowing spectators to discover the behind-the-scenes aspects of elite sport and to interact directly with those involved in the tournament.

On-site activities, field activations, and interactions in the stands will complement this presence, in an event where the show occupies a central place. By renewing its partnership for the second consecutive year, Babolat is part of an approach of continuity, at the heart of a tournament that seeks to combine competition, entertainment et innovation in professional padel.

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