The spanish brand Black Crown continues to evolve its image with the launch of its new corporate video entitled  “Your Game” Through this campaign, the Catalan equipment manufacturer hopes to strengthen its connection with amateur players and refocus its message on padel as practiced daily in clubs.

Far from the usual conventions of the sector, which are often geared towards stars of the professional circuit, Black Crown advocates here an approach closer to the field and the reality of practitioners.

A campaign focused on players “who return”

With this new film, the brand highlights a well-known figure in the clubs: the regular player, the one who trains after work, plays on weekends, sometimes wins… and sometimes loses. But above all, the one who always comes back to the court.

Black Crown This philosophy can be summarized with a simple idea:
 “There is no right way to play. There is your way to play.” 

The video therefore does not seek to promote a particular product, but rather a brand identity and a more accessible and authentic vision of padel.

Black Crown focusing on the club player with its new “Your Game” campaign
Black Crown focusing on the club player with its new “Your Game” campaign
Black Crown focusing on the club player with its new “Your Game” campaign
Black Crown focusing on the club player with its new “Your Game” campaign

A strategy geared towards clubs

Through this campaign, Black Crown also confirms its intention to strengthen its presence in the world of padel clubs, considered the natural heart of the practice.

The brand explains that it wants to build a more community-focused communication strategy, with:

  • activations in clubs,
  • social media content,
  • collaborations with amateur players,
  • and a stronger presence in the daily life of padel.

In his statement, Black Crown precise :

“We didn’t want to make just another video. We wanted to explain why we exist and for whom.” Black Crown "It's for players who feel that padel is truly theirs. Win or lose, they always come back to the court."

A clearly defined brand identity

With “Your Game”, Black Crown This is an attempt to differentiate itself in an increasingly competitive padel market, where campaigns are often focused on performance or world-class players.

The Catalan brand is opting here for a more emotional approach and one closer to club players, who today represent the vast majority of padel players in the world.

The campaign slogan sums up this direction:
 “Your Game / We’re Back.” 

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