The story of Bullpadel since its inception

Meeting with Gabriel Aguirre Borrel, owner of Aguirre y CIA, and Alfredo Peñalver, President of one of the most prestigious brands in the padel : Bullpadel.

How it all began ? They answer our questions.

Padel Magazine : Can you tell us the story of Bullpadel ? How the brand was born

Gabriel Aguirre Borrel Alfredo Peñalver (AP): Bullpadel was born in 1995 by the union of several Argentinian and Spanish professionals, although everything was set up in Spain. 10 years after the creation, in 2005, of a large company, Aguirre y Cía bought the brand. We thought the padel could become an international sport, because in Spain it was already popular. So here we are in this case.

We had the possibility of creating a new brand, from 0, or buying an already existing brand on the market at the time. After having analyzed all the possible options, we opted for the purchase of Bullpadel.

PM: Why Bullpadel and not another brand?

AP: Because Bullpadel was a 100% brand padel, one of the oldest in this young market, and especially in Spain, which went perfectly with what we intended to achieve and that we have achieved today: a specialized brand padel, who can create and develop the best products for the practice of this sport in all possible categories.

Another aspect that we had from day one: moving forward with the best players. We therefore quickly signed top players. The very first was Cristian Gutiérrez (2005). In 2008 we bet on the padel feminine with Necky Berwig, then Iciar Montes in 2010, and Cata Tenorio in 2011.

In 2015, Maxi Sánchez joined the Team Bullpadel with the brand's star pala: the Vertex.

A year later, we took a big step forward by becoming the official textile sponsor of the most important circuit in the world: the World Padel Tour. We have equipped the referees, volunteers, hostesses and all the staff of the organization. When this “big” year ended, we signed the return of Paquito Navarro and gave birth to the Hack.

In 2019, we are strengthening the Women's Team with Alejandra Salazar. From this union is born a line of luggage signed AS and the pala Flow.

PM: It's a beautiful story that was created between Bullpadel and Paquito Navarro, right?

AP: Yes exactly. It's like a love story (laughs). Paquito started playing padel in 1995 with a pala Bullpadel (the famous pala with the Bull terrier as a logo). Later he changed brands, and in December 2016, our paths crossed again. It was a copy and paste of our trajectory; start of padel the same year and we meet several years later, with great maturity.

We have been betting on him as world number 4 for 1 years now, and it became a reality at the end of last season. We are very happy with its success, to which Bullpadel contributed greatly. We have to recognize that our goal is common; with a lot of work and desire, we help the development of this sport at international level.

PM: We can say that there has been a change of strategy at Bullpadel these last years ? We can see it in particular with the logo. How did this development of the company go?

AP: Yeah, it all really started when Bullpadel was bought by Aguirre y Cia. The thing was simple: if we wanted to become the number 1 specialist in padel, we couldn't have a dog logo. We are always looking to bring consumers the best technology in our products for the best possible practice, and we felt that a dog's face did not show that idea of the technology we wanted to convey.

And I think we have succeeded. Our products do not need to have a full name to recognize the brand. Only the B transmits all the work we do upstream: innovation, technology and quality.

PM: What can we say about the evolution of padel in Spain ? Does the future go through the internationalization of padel ?

AP: Le padel Today is a very developed market, constantly evolving in relation to distribution channels, existing brands, clubs etc… but which continues to evolve. Logically, the percentage of change is much higher in countries where the padel was born and asks to be known, only in countries like Spain where the padel is already ripe.

PM: Do you have an anecdote to tell us?

AP: I have one indeed. To have Paquito Navarro signed I had to let one of our managers win. But it must remain between us ...

Julien Bondia

Julien Bondia is a teacher of padel in Tenerife (Spain). Columnist and advisor, he helps you play better through his tutorials and tactical/technical articles padel.