Every sport needs to be surrounded by commercial structures. We will now see that there is a real craze around the French players of padel. We see that in all sports, performance attracts sponsors.

For the padel, which is a booming market, the arrival of sponsors in this market promotes the credibility of this sport. The competition allowed some players to find their vocations and thus to represent France in many official competitions of padel as on the circuit of World Padel Tour. This has attracted big sponsors of sports equipment like Babolat,Nox, Head, Asics which is number one in the footwear market padel with 75% market share in Spain (source: sportbuzzbusiness) or companies simply looking for more visibility such as CIC and other FFT partners. Today, brands are betting on the future of padel, which contributes to its formalization.

It reassures players that there is a real structure behind the sport and that their performance can be rewarded. Indeed, many players of padel in France, thanks to their levels, signed contracts with major brands of sports equipment manufacturers, with the same objective for the brand as in any sport, to convey the image of the brand thanks to influential sportsmen in their own sport.

Thus, this is beneficial for brands, for players but also for the padel which sees its image and its development grow year after year and offer events that are made possible by the arrival of major brands on the market.

This will solve in the future the biggest problem in this market today, visibility and push people to invest in this sport by creating more clubs of padel in the big cities.

 Theme 2: A market serving players
A real interest to develop the spirit of competitiono Create a real competitive spirit in order to push players to surpass themselves and to retain them in the practice.

o Each tournament is managed by the FFT and organized by the clubs

o Creation of different types of tournaments (P100, P250, P500, P1000)

o This system pushes clubs to be FFT approved to be able to organize tournaments and bring back more customers.

o Be careful not to be redundant in the operation of the tournament, which may tire some players.

Commercial structures around this competitiono The arrival of sponsors in this market promotes the credibility of this sport.

o Large sponsors of sports equipment manufacturers are present on the market such as Babolat, Head …etc.

o It reassures the players and fully immerses them in the practice.

o The image of this sport is growing thanks to the arrival of big sports brands.

o Solution to solve the visibility problem.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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