David Lloyd Clubs  announces the renewal of its strategic alliance with  HEAD UK extending a particularly fruitful collaboration that began in 2022. The new agreement, which runs until the end of 2028, will continue to support the development of a premium offering around racket sports for members in the UK and Europe, while creating new business opportunities and operational efficiency gains.

It is also worth remembering that  HEAD Spain  launched this collaboration with David Lloyd clubs as early as  2005 , 21 years ago now, through the  David Lloyd Club Turó in Barcelona. A long-standing relationship that has gradually transformed into a lasting strategic partnership.

The renewal of this agreement supports David Lloyd Clubs' investment strategy in tennis and padel. Building on the success achieved so far, this new contract will offer members even more exclusive experiences, including exhibitions with top players.  Top 30 worldwide , immersive trips to the world headquarters of  HEAD in Austria , as well as privileged access to several tournaments on the circuit  ATP  et  WTA Members will also benefit from exclusive discounts on HEAD products via the David Lloyd Clubs app.

In return, David Lloyd Clubs grants HEAD exclusivity on equipment purchases, coaching materials, digital advertising, and promotional activities. This partnership will also take shape through co-organized tournaments, regular digital campaigns, and special events.  HEAD Ambassadors dedicated to members.

Sunlit outdoor fenced tennis court with palm trees and long shadows across the green surface under a clear blue sky.

 Simon Pearson: "We are delighted to extend this relationship." 

Simon Pearson, director of the Racket Sports group at David Lloyd Clubs, welcomed the extension:

“We are delighted to extend our relationship with HEAD, a brand that shares our ambition for excellence and innovation in racket sports. The complementarity between our two organizations, whether in terms of the premium experiences offered to members, high-performance support, or product integration, is clear. This renewed partnership strengthens our position as the leading racket sports operator in Europe and brings real added value to our members.”

 Stefano Cavuto: "A collaboration that began in Spain and now extends throughout Europe." 

For his part, Stefano Cavuto, director of balls and racquet sports partnerships at HEAD, stated:

“We are delighted to see this collaboration, which began successfully in Spain, now expanding across Europe. Partnerships with clubs have always been central to our global strategy, as has our expertise across all racquet sports. David Lloyd perfectly embodies this vision, and we look forward to continuing this joint effort to offer his members the best possible experience with our brand.”

David Lloyd Clubs remains the leading tennis operator in Europe today, with  1,600 courts spread across 149 clubs in nine countries This strategic alliance with HEAD opens a new chapter in this shared history, with the ambition of offering players benchmark facilities and equipment for the practice of racquet sports.

On the same subject

Tags