Padel Magazine – Padel Magazine offers you a very interesting interview about the founder of the brand Drop Shot: Marcello Cascabelo.
Padel Magazine : Hello Marcello, we would like to know your story ... What was your way to the padel and the creation of Drop Shot?
Marcello Cascabelo: In 1996-1997, I was top athlete in 3000 steeple meters, I did the Olympic Games in Barcelona. I stayed in Spain and started with tennis. But as I was Argentinian, I was told that I was certainly a good padel player when I did not know more than that this sport and I asked if I could have rackets. Except that at the time the paddle rackets were all in Argentina. I partnered with my brother-in-law to an Argentinian brand called Tescoplace. Little by little, I started to sell snowshoes.
Then in 1998, I learned about how to build paddle rackets, find technologies that would fit the paddle rackets. From the 2000 years, the company Vision hired me as commercial director. I worked at Vision until 2005, until the production plant in Asia decided to offer its services to all padel brands and not necessarily to Vision.
From 2005 to 2009, Vision sold racquets for all brands. Vision has opened an office in Madrid, Mexico and Argentina. And we started to sell not only snowshoes, but balloons, cross, etc. But there has been a lot of unpaid with the small padel companies. They did not pay.
That's when Drop Shot was created in 2009.
In 2009, we started selling the Drop Shot brand in Mexico, then we tried to sponsor a professional player. We had the chance to sponsor Juan Martin Diaz who is a friend. Since then, we try to develop at the marketing level not only snowshoes but also a lot of textile found in the shops Dropshot, and all accessories that revolve around the padel.
From that moment (2010), we began to revolutionize padel thanks to new technologies. Drop Shot has distributors in 22 countries and intend to help the development of the padel. It can be estimated that Drop Shot has sold about 70 000 rackets in 2013 (200 000 rackets at the factory).
Padel Magazine : Now Drop Shot has become a must-have brand ... What are the goals for the coming years?
Marcello Cascabelo: In the short term, we want to establish the Drop Shot brand in the world and for that, we count on European development. In the long run, the European padel needs to grow. We hope a lot on Munich since all the players, manufacturers and the padel world will be there. If Germany takes, it may develop very quickly.
Franck Binisti and Laurent Barthe - Padel Magazine
Franck Binisti discovers the padel at the Pyramid Club in 2009 in the Paris region. Since then padel is part of his life. You often see him touring France by going to cover the big French paddle events.