Padel Magazine spoke with Elise Remark, Marketing Director Cupra France, in order to discuss the future of the brand and Padel in France.

 

 Elise Remark:  ”Cupra has been involved in padel for several years at an international level, with partnerships launched from Spain, notably with Belasteguin as the muse of international padel and ambassador of Cupra.

Fernando Belasteguin backhand volley pala Wilson Bela X Cupra

The brand is developing rapidly, this creates a parallel with padel, which is also developing extremely strongly. It was quite natural for Cupra to turn to padel, thinking that in France there was something on which we could build.”

“Cupra embodies values ​​of performance and self-improvement that match with padel”

 Padel Magazine : What could link padel to Cupra? Why did Cupra choose padel and not another sport? 

 Elise Remark: “  We are lucky to have been able to introduce us to the discipline with Casa Padel from the start and today with the Pyramides club, which allows us to show our know-how to as many people as possible. Indeed, Cupra was interested in padel for several reasons, firstly because Cupra has values ​​of performance and surpassing oneself which will quite naturally match the values ​​of the Padel high level. It is a discipline that continues to grow and is quite addictive, and we find that with Cupra because we focus on the search for pleasure and performance.

We weren't looking for a global showcase that had already been pre-empted by other brands and other manufacturers, we wanted something that corresponded to our DNA and our value and that would allow us to create a nice path together, hence the choice of padel!

“Lots of things to come for Cupra and padel”

 Padel Magazine : You were talking about the development of Cupra with this booming sport, what are the main areas of development for the brand? A Cupra Padel Tour would be in the pipes, can you tell us about it? 

 Elise Remark:  “Padel is a discipline in which we want to fully commit ourselves, we will put a commitment that will be 360° on the different aspects of padel with people who will allow us to embody this ambition of collective work. The idea is to make this discipline known to as many people as possible, and at Cupra we are certain that it is a sport that will please as many people as possible.

We will have personalities who will surely appear to promote this sport, event activations, commitments on certain courts and why not tournaments. So many things to come for Cupra and padel.”

Gender diversity as a spearhead

 Padel Magazine : Cupra is therefore going to invest in padel, and you have chosen to mix with a woman/a man, since you are going to launch in France with Alix Collombon and Ben Tison, why did you choose these two players, and how did things match up with them? 

 Elise Remark:  ”Cupra is a young brand, a brand that has ambition, and that wants to do things differently. We have already implemented a strategy of sporting incarnation, with sports stars, with today more than 7 athletes who carry the values ​​of Cupra.

And it was quite natural that we wanted to have French ambassadors in padel who are headliners and who allow us to embody this desire to develop Cupra and padel in France.

We had the chance to meet Benjamin and Alix who represent the top level of French padel. Through their human and sporting values, the idea is to highlight them with the Cupra logo at their side and it is with confidence that I know that they will carry the brand in the best way.

Benjamin Tison Alix Collombon Cupra 2021

The interview can be found in full here:

Nasser Hoverini

Passionate about football, I discovered padel in 2019. Since then, I have been crazy in love with this sport to the point of abandoning my favorite sport.

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