According to the latest data from Google Trends (May 2025), padel is experiencing a spectacular growth in its global interest. In the space of eight years, Google searches around the keyword “padel” have recorded a increase of 18%, reflecting a global craze for this rapidly expanding racket sport.

An exponential curve since 2020

The graph of the evolution of search volume between 2016 and 2025 highlights a marked progression from 2020, with continued acceleration until 2024. The popularity index based on a scale of 100 shows that padel has tripled its relative weight in global queries, reaching almost the maximum threshold. The trend does not show no signs of shortness of breath, on the contrary: the high stability of the volume in 2024 and 2025 suggests an even wider democratization.

This progression confirms that padel is no longer just a Hispanic or Southern European phenomenon, but a generally sought-after sport.

In 2025, padel will reach peaks in Google searches

New countries driving the dynamics

A second visual highlights emerging countries in padel-related research between 2023 and 2024. The Lithuania, the Tunisia and Croatia are at the top of the ranking, illustrating the establishment of padel well beyond its traditional strongholds.

Top 5 countries with strong growth in interest in padel:

  1. Lithuania
  2. Tunisia
  3. Croatia
  4. United Kingdom
  5. Colombia

The interest of countries like the Morocco, Ireland, Switzerland, Indonesia or, malaysia shows that padel is penetrating markets where tennis culture is more discreet. North Africa, Southeast Asia and Eastern Europe are thus among the new centers of development.

In 2025, padel will reach peaks in Google searches

A growing global presence

The world map offered by Google Trends distinguishes the levels of interest:

  • En dark blue, countries with a very high volume of searches.
  • En light blue, those with a more moderate interest.

The dark areas remain dominated by Spain, Portugal and some Latin American countries. But Northern Europe, North Africa, Southeast Asia and Oceania are gradually moving towards greater visibility, thanks to an increase in clubs and events.

Padel confirms its global boom: a club opens every 2 and a half hours

Padel is about to reach a new milestone, that of global popularityThe growth of +18% in eight years in Google searches, coupled with the rapid establishment in geographical areas that were still virgin a few years ago, in fact one of the most dynamic sports in the worldThis trend opens up promising prospects for brands, federations and investors wishing to capitalize on a market that is still young but booming.

Sources: Playtomic / PwC Strategy&

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

On the same subject