Padel continues to seduce the French, and some tennis players have not waited to support this transformation. This is the case ofExtreme Tennis, which has now become a key player in padel via its branch Extreme Padel. Its leader Jerome Decock looks back at this development, the new behavior of players and the challenges of a booming market.

From tennis to padel: a deliberate strategic shift

At Extreme Tennis, padel has become a natural fit. "Extreme Padel was born as a logical continuation of our historical activity,” explains Jérôme Decock. While the two sports share common roots, their evolution is radically different.

"Tennis remains a sport structured around public clubs, with a certain tradition. Padel, on the other hand, is exploding in private centers, with ultra-rapid growth, a strong social dimension, and much greater accessibility."

This structural difference has pushed Extreme to rethink its approach: more educational content, responsiveness on social networks and a stronger digital presence, particularly through test videos and tutorials.

Padel's sales are growing rapidly

Economically, the growth is just as significant. "Three years ago, padel represented barely 10% of our turnover. Today, it's around 25%, and the trend continues to climb."

According to Jérôme Decock, the momentum is such that padel could represent 40% of sales within three years.

"We're seeing double-digit growth every year, sometimes even 50%. The average basket is increasing because gamers are investing in more technical and high-performance equipment."

To support this move upmarket, Extreme Padel invested in a testing laboratory and developed X-Compare, a snowshoe comparison tool based solely on objective data.

Acclaimed customer service, demanding after-sales service

On the customer side, feedback has been generally very positive. Responsiveness, educational approach, and personalized advice are the pillars of success, according to Jérôme Decock.

“Players trust us because we really help them choose the right equipment, with complete transparency.”

Structured customer service, capable of responding within hours, and logistics that enable delivery within 24 to 48 hours are among the major assets. But it's not all simple.

After-sales service, particularly for fragile rackets, requires a dedicated team: "Creating demand from the brand, informing the customer, following up if necessary... It's time-consuming, but essential to maintaining their trust."

An educational role in the face of a plethora of offers

Faced with a market flooded with references, practitioners are often lost. Between contradictory marketing pitches and similar models, making an informed choice becomes complex. This is where Extreme comes in. Padel claims its added value.

X-Compare: “A 100% objective padel racket comparator”

"We play a real support role. Thanks to X-Compare, we give players access to clear and reliable data. The goal is for them to know why a racket is right for them."

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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