Le padel is making its hole more and more within the French Tennis Federation (FFT). A new proof with the design update of the new FFT 2022 license.
For the first time, all the rackets represented by the Federation are found on the license. It even seems astonishing that the FFT did not do it earlier, so obvious today is it. If tennis remains the king sport and by far the most popular in France, we can see that things are progressing.
Beyond this marketing coup, it is a nice communication plan at a lower cost, because at least the licensees will have no more excuses for not knowing the sports represented by the FFT. And so we are talking about a million people (around 950.000 currently made redundant).
The FFT is not only the Federation of a single sport and it shows it through its new license.
Even if its name only contains tennis, it gives an increasingly important place to other racket sports within it.
Today, the associated disciplines of the FFT benefit from a nice publicity stunt from the FFT And that's good !
Alexis Dutour is passionate about padel. With his training in communication and marketing, he puts his skills at the service of padel to offer us articles that are always very interesting.