On the occasion of the fifth stage of the Cupra Padel Tour, which took place in the magnificent private club Les Pyramides in Paris, Franck Lemousse, the founder of the circuit and the president of the WELLDONE Cie agency, shared his thoughts on the reconstruction of the project, the preparation of the next edition, and future ambitions for the club.

A project of the heart

We had to adapt to a particular situation, especially with the little clash involving Padel-Point and Tennis Point. In response, we rebuilt this project by taking over the authorship of the Padel Tour with Tennispro. It's a good team with a 100% French store, which is still nice, and a great team who are fighting to save everything that has been built over the previous two years.

Cupra padel tour pyramids

It's a project that was also a project of the heart. We came up with concepts that go beyond just business: there are people behind it, desires, and padel is something that now touches a great community. It was my fight to save this project. Cupra also supported the project, which was not an easy decision to make. They finally got involved, and we are now in our third edition. The Fuze agency was also a key partner. All these players worked together to make this 2024 edition of Cupra a reality. Padel Tour.

Participants welcomed like princes

The Cupra Padel Tour is designed as a professional organization, comparable to a P2000. We put in place quality supports, offer gifts, prizes, and offer equipment tests thanks to our partnership with Head, who contributes enormously thanks to his expertise.

Participants are welcomed like royalty, in a festive atmosphere with music and events. We try to capture this DNA of padel that represents the future of the sport. These are the enthusiasts who will help build the future of padel.

Cupra padel tour pyramids
Cupra padel tour pyramids
Cupra padel tour pyramids

The future of the circuit

With Cupra, we have just completed a three-year cycle. We must now meet again to discuss the future and see if we will continue together or not. It would be really nice to continue this collaboration. As for the circuit, it will be renewed. We are already working on the organization of the fourth edition. We plan to introduce different and interesting game mechanics, with small innovations in the background, and new types of games that will be very addictive.

Measured growth and new projects in sight

I think that on The Pyramids, there is a very beautiful work that is done. The partnership with the club is excellent. You know Patrice and Magali well, they embody the DNA of the club. With the arrival of Thomas Mitjana as new coach, a great recruit and passionate about this sport, the club will benefit from high-level support and a new dynamic.

Our club is already a large structure, and I believe that if we manage what we have in place well, it is very good. That said, we also have development projects, including significant event initiatives and upcoming highlights.

Club Les Pyramides

Padel schools under construction

We have learned from the evolution of tennis in the 70s and 80s, where we started with a lot of adults before moving towards children. With padel, we progress much faster thanks to the expertise accumulated over the years in tennis.

We are currently building padel schools with the aim of reaching children and families. We are seeing a significant increase in the participation of children in our camps, something we did not see at the beginning. In just 2-3 years, we have gone from 6-8 children participating in our camps to 30, 40, even 50 young people under 15. The demand is so high that we have to turn away registrations because we can no longer accommodate everyone. There is a real craze for this sport.

Player training during Roland-Garros?

We will soon have five indoor padel courts (starting in September), which could allow us to welcome players coming to train during Roland-Garros. We have a lot of nice little things that can be done in September.

However, the economic model and the evolution of the club are not necessarily intended to bring a lot of competition. That said, we are still considering organizing an exceptional P1000 or P1500 event at the Pyramides club.

Dorian Massy

New padel fan, I am fascinated by this dynamic sport that combines strategy and agility. I find in padel a new passion to explore and share with you on Padel Magazine.

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