We like to boast about the boom in padel in Sweden. However, it is time to change the discourse: according to Google Trends, Swedish padel is in a very bad position. Even worse, Google shows that interest in padel on the search engine is at its lowest in four years, reaching the level of the COVID period… No comment.

Here is an analysis of the data regarding the evolution of interest in padel in Sweden on Google Trends:

Ruthless Google: From the historic boom to the collapse of Swedish padel

Main statistics:

  • Number of weeks analyzed : 262
  • Average interest : 45,53
  • standard deviation : 21,15 (which shows a significant variation in interest over time)
  • Minimum value : 17
  • Maximum value : 100 (sign of a very high interest peak)
  • 1st quartile (25%) : 26 (75% of weeks have a score higher than this value)
  • Median (50%) : 41 (half of the weeks have a score lower than this value)
  • 3rd quartile (75%) : 61,75 (25% of weeks have a score higher than this value)

Data analysis for Sweden:

  1. General trend:
    • Interest in padel in Sweden saw a sharp spike between 2020 and 2021, with an increase of over 108% in 2020 and then a slight increase in 2021 (+19%). However, interest declined sharply in 2022 and continues to decline in 2023 and 2024.
  2. Evolution by season:
    • Winter : 50,2 (highest)
    • Autumn : 45,7
    • Summer : 43,4
    • Spring : 42,9
    • Unlike in France, where summer is the most active season, in Sweden winter seems to be the period when interest in padel is highest.
  3. Annual progression:
    • 2020 : +108,1% (major increase)
    • 2021 : +19%
    • 2022 : -36,3% (significant decrease)
    • 2023 : -37%
    • 2024 : -21,6% (downward trend in 2024)

The collapse is such that current values ​​are partly lower than those observed during the COVID period.

Comparison France vs Sweden:

A comparison table has been created to visualize the averages and progressions of interest in padel between France and Sweden. The data shows that France is experiencing a steady rise from 2021, while Sweden, after a strong increase in 2020-2021, is experiencing a continuous decline.

France – Average per yearSweden – Average per yearFrance – Progression (%)Sweden – Progress (%)
Year
201912.66666728.611111NaNNaN
202010.26923159.538462-18.927126108.095594
202118.76923170.82692382.77153618.959948
202236.15384645.13461592.622951-36.274776
202356.62264228.43396256.615817-37.001873
202476.45714322.28571435.029276-21.622903
Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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