HEAD becomes official accessories partner of the very first London P1

HEAD continues its development alongside Premier PadelThe brand announced it would become the official accessories partner of London. Premier Padel P1, the first tournament in the history of the circuit to be held in the United Kingdom. The event takes place from August 2nd to 9th, 2026 in the prestigious setting of Olympia London.

A presence at the heart of the tournament

Thanks to this one-year agreement, HEAD will support this historic first edition of the London P1 as official accessories partner .

Throughout the week, the brand will set up a dedicated space within the Olympia London Grand Hall allowing players and visitors to discover its latest innovations. Fans will be able to find the new collections of rackets, shoes, bags and accessories developed by the brand.

A strategic market for HEAD

For Penny Toogood , Head of Marketing & Sportswear at HEAD UK Ltd, this collaboration represents an important step in the development of British padel.

“We are delighted to be collaborating with the London Premier Padel P1 at such a pivotal moment for the growth of padel in the UK. Hosting the world's best players in such an iconic venue as Olympia London is a major milestone for our sport. We are incredibly proud to be part of this adventure and look forward to continuing to support future editions.

The aim is also to strengthen ties with a rapidly growing British community.

Products designed for all players

HEAD will take advantage of the event to present its entire range of accessories.

Emily Meyer , Junior Product Manager Bags & Accessories, emphasizes the desire to offer products combining performance and design:

"Our new collections combine technical functionality with modern design. We look forward to showcasing our bags and accessories to enthusiasts in London so they can find everything they need, both on and off the slopes."

The same ambition exists on the racket side, as explained Luke Smith , Global Junior Product Manager Racquet Sports:

“London represents a strategic market for the international expansion of padel. Visitors will be able to discover the same racket technologies used by the best players on the circuit and better understand the innovation that characterizes HEAD.”

HEAD continues its commitment to Premier Padel

With this new partnership, HEAD further strengthens its presence on the circuit Premier PadelAlready heavily involved in the international development of the sport, the brand confirms its commitment to supporting the growth of padel in new markets, starting with the United Kingdom, which is hosting its very first tournament this week. Premier Padel.

Maceo ZERHAT

Maceo Zerhat discovered padel in 2020 in Savigny-sur-Clairis, Burgundy. He contributed to the club's expansion by bringing his energy and curiosity. Padel Magazinehe transmits his Padel"mania" by skillfully bouncing on all the latest news about your favorite sport!