Kuikma Padel is the trendy brand. For a year and the launch of this 100% padel brand by Decathlon, the French company can be proud of its journey. Frédéric Oudeville returns to this success story and also talks to us about the future: KUIMA PADEL 2020.
Kuima launched in February 2019. A bet for Decathlon, which wishes to switch all of its Artengo padel equipment to the new Kuikma brand. Bet won since the brand wanted to multiply its market share by 2. In the end, it will be a multiplication by 3.
Remember that it is with the help of Horacio Clementi that Kuikma is what it is today. A pala much more technical, complete and precise than what we could find before. And consumers know it. After a dazzling start that put the Kuikma palas out of stock, today the feedback is very good from the players, a good sign for the future.
2020 will be the year of change
2019 having been a very positive year for the brand, 2020 will be the year when Kuikma will offer more choices to its customers. Until now Kuikma was 4 palas of the “expert” model, with 2 palas in diamond shape and 2 palas in round shape in 2 types of hardness. In 2020 Kuikma will complete the offer with the missing form, the drop of water, also in 2 types of pala hardness.
But that's not all. The offer will also extend to “intermediate” models. In 2019, the Decathlon departments still housed the Artengo palas. End of history for these palas and room for newcomers. Only Artengo palas for beginners, entry-level palas, will remain in store for another year.
2021 will be the end of Artengo
A 3 year plan. The idea of Decathlon is to remove Artengo in 2021. We have talked about palas, but all the additional equipment necessary for the practice of padel remains. Balls, accessories and luggage always bear the name of Artengo. If you are a collector, know that in 1 year it will be over Artengo in the padel, place in Kuikma.
New balls, expert and confirmed
Kuikma will offer 2 types of balls for expert players. A ball rather of control for a play in hot zones and in altitude, and another ball, rather “speed” for a play in zones of seaside with wet tendency.
For players of a lower level, named “confirmed”, Kuikma will also offer 2 types of balls. A pressurized model for a more laid game, suitable for less regular players, and a pressureless model so that the life of the ball is much longer, for occasional players. These balls will be sold at lower prices than expert balls.
Kuikma therefore takes over from Artengo products for the future of Decathlon padel.
Julien Bondia is a padel teacher in Tenerife. He is the founder of AvantagePadel.net, a software very appreciated by clubs and padel players. Columnist and advisor, he helps you play better through his many padel tutorials.