French-speaking countries now have a quarterly appointment with their 100% padel magazine: Instinct Padel. A story that was born at the beginning of the year. The adventure has only just begun and there are already plenty of projects…

The birth of instinct Padel

“The question is above all to know where Instinct was born Padel. As an aperitif, like most of the great ideas of this century! It was in January 2022, just after an anthology game. A Tuesday evening. We were talking dupPadel, centers, tournaments and the rise of this sport in France. We then set ourselves a slightly crazy challenge: to launch the first 100% padel magazine in France and not related to tennis!”

Between saying it and doing it...

“We relied on everyone's experiences. A magazine publisher on one side (Editor's note: Arnaud Sébin, President of La Brosse Éditions), a former director of a center on the other (Editor's note: Yann Guilcher, independent 4 years in franchise and 8 years at 4Padel/ Le Five), there was plenty to do. Without forgetting the great par 4 sachem, Franck Binisti.”

Instinct logo Padel-Black

A padel magazine, madness? 

“Padel is an addictive sport that brings all three of us together. It is also and above all a trendy sport, which is starting its beautiful story in France and which needs light. The other reason is to be able to rub shoulders with the best players in the world despite our low level.

This magazine can be found in many newsstands in France, in clubs, readers subscribe directly via the site, and then we had the chance to experience a unique moment in the history of French padel with three major international events in a row: the Human Padel Open, the FIP GOLD Perpignan and finally the Greenweez Paris Premier Padel Major. "

A successful association of the three musketeers

“Very simply. Two phone calls and a physical meeting. We immediately agreed. Afterwards, it requires great involvement from everyone despite very busy schedules. But according to the reaction of readers and our partners, it is rather successful.

We also owe this success to a team that has managed to produce quality content with, of course, a name that speaks to many, namely Xan Tafernaberry.”

The magazine formula

“This year we are going for a quarterly, then bimonthly from 2023. We are distributed in newsstands, in the best padel centers and by subscription. There are interviews and portraits of the stars of the circuit, but also technical, equipment and history sections. We are also focusing on centers and academies. We have some ideas for the next issues, whether in terms of content or distribution.”

instinct padel kiosk orly
Instinct Padel distributed at Orly airport

A first issue that exceeds expectations

“Honestly, it exceeds all our expectations. We would also like to thank the centers that have trusted us since this first issue. We receive a lot of messages of encouragement or congratulations on Instagram and Facebook. It makes us want it even more. Our partners, including Betclic, NGTV or Babolat, helped us a lot. The others arrive in large numbers, we hallucinate a little every day.

The last word for the end?

“To Cyril Hanouna. He had declared in a video (Editor's note: visible on Youtube) that he would be the magazine's first subscriber. Not only have others done it before him, but he still hasn't credited his 29 euros (for 10 numbers). If he thinks he gets his magazines for free (laughs)…”

Team Padel Mag

The team Padel Magazine has been trying to offer you the best of padel since 2013, but also surveys and analyses to try to understand the world of padel. From the game to the politics of our sport, Padel Magazine is at your service.

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