Kevin Durant, 15 times All Star, two-time NBA champion et MVP, has just completed a new page in his career. This summer, he leaves the Phoenix Suns to join the Houston Rockets in a major trade involving players and several draft picks. But his ambition doesn't stop there: the superstar has invested in the Paris Saint-Germain whose owner is QSI that of the personalised tour Premier Padel.

Durant strengthens PSG

QSI, already present in many sports — from Football au paddle — welcomes Durant as minority shareholder via Boardroom, its investment and media structure within PSG. This strategic alliance aims to strengthen the brand visibility, expand the sports diversification, and develop an increased presence on the new markets, and perhaps eventually the paddle ? The gateway seems obvious.

Kevin Durant alongside the PSG Front Office

What are the repercussions for padel?

  1. Increased media coverage
    With a star of the NBA as ambassador, the spotlight is on the paddle, Including North America, a strategic market for Premier Padel.
  2. Enhanced brand image
    The association of Durant, with QSI could strengthen the aura of the circuit, attract sponsors and pave the way for global partnerships.
  3. Growth in new markets
    Thanks to Boardroom, QSI can promote padel through exclusive content, oriented lifestyle et business, capable of touching a wider audience, in particular to USA.

A triple convergence: sport, image, business

Le trade from Durant to Rockets places it in a winning dynamic on the side basketball, and his commitment to PSG allows him to extend his influence beyond the pitch. He is thus part of a model supported by sports investorswho bet on the sport-event and relations.

 Is padel ready for a new takeoff?

By becoming shareholder of PSG, Kevin Durant and QSI may wish to expand this collaboration to paddle in the USA with a commercial potential et media huge.
Between his visibility in the NBA and the rise of Premier Padel, this partnership could accelerate the entry of padel into the world stage.

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