Kevin Durant ,  15 times All Star ,  two-time NBA champion  et  MVP , has just completed a new page in his career. This summer, he leaves the  Phoenix Suns  to join the  Houston Rockets  in a major trade involving players and several draft picks. But his ambition doesn't stop there: the superstar has invested in the  Paris Saint-Germain  whose owner is QSI that of the  personalised tour Premier Padel .

 Durant strengthens  PSG

 QSI , already present in many sports — from  Football  au  paddle  — welcomes Durant as  minority shareholder  via  Boardroom , its investment and media structure within PSG. This strategic alliance aims to strengthen the  brand visibility , expand the  sports diversification , and develop an increased presence on the  new markets , and perhaps eventually the  paddle  ? The gateway seems obvious.

Kevin Durant alongside the PSG Front Office

 What are the repercussions for padel? 

  1.  Increased media coverage 
    With a star of the  NBA  as ambassador, the spotlight is on the  paddle , Including  North America , a strategic market for  Premier Padel .
  2.  Enhanced brand image 
    The association of  Durant , with QSI could strengthen the aura of the circuit, attract  sponsors  and pave the way for  global partnerships .
  3.  Growth in new markets 
    How?   Boardroom , QSI can promote padel through  exclusive content , oriented  lifestyle  et  business , capable of touching a  wider audience , in particular to  USA .

 A triple convergence: sport, image, business 

Le  trade  from Durant to  Rockets  places it in a winning dynamic on the side  basketball , and his commitment to PSG allows him to extend his influence beyond the pitch. He is thus part of a model supported by  sports investors who bet on the  sport-event  and the  relations .

  Is padel ready for a new takeoff? 

By becoming  shareholder of PSG ,  Kevin Durant  and QSI may wish to expand this collaboration to  paddle  in the USA with a  commercial potential  et  media  huge.
Between his visibility in the NBA and the rise of  Premier Padel , this partnership could accelerate the entry of padel into the  world stage .

Maceo ZERHAT

Maceo Zerhat discovered padel in 2020 in Savigny-sur-Clairis, Burgundy. He contributed to the club's expansion by bringing his energy and curiosity. Padel Magazinehe transmits his Padel"mania" by skillfully bouncing on all the latest news about your favorite sport!

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