Frédéric Oudeville, Product Manager DECATHLON KUIKMA looks back on the team that was set up around KUIKMA, a team 100% dedicated to a new brand with the strength of Decathlon, a global group.

KUIKMA means “to have fun as a team” in the Aztec language. This corresponds to the values ​​of sport and the padel was invented in Mexico. The research and development center (Tech'Off) is based in France, near Lille, and part of the KUIKMA team is located in Spain: product manager, engineer and designer. Our presence in Spain aims to be at the heart of the market to build a relevant offer for all users (Spain now has 4 million practitioners against 20.000 in France). Our main strength is our team of Decathletes. We are present in 25 countries where the padel. Our establishment in Madrid, allows us to be at the heart of a thousand employees practicing our sport. The name of Kuikma was found by one of them and then elected by all the Decathlon teams. “Our slogan is 'Play over the walls'. We are going to be a unique player in the market and, generally, when we manage to send the ball over the wall, the point is won. ”

Franck Binisti

Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.