Padel is not a sport reserved for the populations of Western Europe or South America. In Kuwait, this sport is also developing ardently with a desire to reach the youth.
In fact, the KFH Group DGM bank organized a padel championship open to all, with the aim of attracting as many young people as possible.
This is the axis that the bank wishes to develop to develop its commercial side but also to promote this new sport.
The bank indicated that youth is the true national treasure and is one of the pillars of its social responsibility strategy. KFH therefore finds a double interest in sponsoring padel.
A partnership can be said to be successful when both parties benefit from it. This is the case here, where KFH's contribution allows Kuwaiti padel to grow, while in return the bank develops its network of prospects.
And KFH does not intend to stop there! Indeed, it is planned to organize other KFH tournaments Padel Tour. Padel therefore has a bright future ahead of it in Kuwait!
source: KuwaitTimes

Alexis Dutour is a padel enthusiast. With his training in communication and marketing, he puts his skills at the service of padel to offer us articles that are always very interesting.