In 2024, Decathlon unveiled its new logo, “l'Orbite”, marking a rebranding of the brand and a new visual identity, through a modernized design and revisited colors. 

 Kuikma , the brand dedicated to  paddle  in  Decathlon , offers a wide range of products for practicing this sport: shoes, textiles, rackets, balls, etc. With rackets suitable for all levels and at affordable prices, it is an ideal choice for beginners.  paddle .

Already known for sponsoring the tennis player  Gael Monfils , which carries the textiles and logo of  Decathlon  On the professional circuit, the brand also supports professional players of  paddle , such as the Argentinian  Maxi Sánchez ,  23th in the world , and the Spanish  Lucia Sainz , currently  11th in the world .

Decathlon's new logo appears on Kuikma padel rackets

With this redesign,  Decathlon  seeks to rejuvenate its image by adopting a more refined identity and an emblematic logo. This change will be gradually deployed across all products  Kuikma , thus offering a visually striking before/after for the brand.

Nicolas Fillaudeau

A big sports enthusiast and former tennis player, I discovered padel a few years ago without really focusing on it. Then I became addicted to this sport by practicing it and watching the premier padel matches. Looking forward to sharing the 2025 news with you!