In 2024, Decathlon unveiled its new logo, “l'Orbite”, marking a rebranding of the brand and a new visual identity, through a modernized design and revisited colors.

Kuikma, the brand dedicated to paddle in Decathlon, offers a wide range of products for practicing this sport: shoes, textiles, rackets, balls, etc. With rackets suitable for all levels and at affordable prices, it is an ideal choice for beginners. paddle.

Already known for sponsoring the tennis player Gael Monfils, which carries the textiles and logo of Decathlon On the professional circuit, the brand also supports professional players of paddle, such as the Argentinian Maxi Sánchez, 23th in the world, and the Spanish Lucia Sainz, currently 11th in the world.

Decathlon's new logo appears on Kuikma padel rackets

With this redesign, Decathlon seeks to rejuvenate its image by adopting a more refined identity and an emblematic logo. This change will be gradually deployed across all products Kuikma, thus offering a visually striking before/after for the brand.

Nicolas Fillaudeau

A big sports enthusiast and former tennis player, I discovered padel a few years ago without really focusing on it. Then I became addicted to this sport by practicing it and watching the premier padel matches. Looking forward to sharing the 2025 news with you!

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