Padel in 2025: global growth above forecasts…

The strategic report of Playtomic / PwC Strategy& confirms a strong trend: Padel continues to expand at a sustained pace, but above all more structured. With more than 3 clubs open in 280 and a global total of more than 50 plots, this sport continues to attract new audiences on all continents.

Continued strong growth: +26% of clubs opened in one year

In 2024, 3 new clubs have emerged in the world, on average almost 9 clubs per day, compared to 7 per day in 2023. This acceleration represents a annual increase of 26% openings, according to data compiled by Playtomic and terrain manufacturers.

The momentum is therefore not weakening, quite the contrary. This growth is above forecasts, despite the return to a more linear curve after the COVID period. The foundations of development appear healthier and better distributed.

Continued strong growth: +26% of clubs opened in one year

50 sites installed worldwide: a symbolic threshold crossed

The total number of plots has quintupled since 2016, reaching 50 tracks installed in 2024. More than 7 new plots of land were built in the year 2024 alone, with a projection of growth at +17% for the years to come. The symbolic milestone of 50 has been reached, highlighting the growing structuring of the market.

A differentiated regional expansion

Europe remains the main driver, notably with:

1 plots added in France,
1 in the Iberian Peninsula,
873 in Latin America, mainly thanks to Mexico,
522 in the Middle East and Africa, carried by Saudi Arabia and South Africa,
270 in Asia, where interest is growing in countries such as Indonesia, India and Thailand.

United States remain at a nascent but promising stage with 352 plots of land built on, particularly Miami, Houston, Austin, California and New York. American expansion is projected for 2026-2027, with chains of clubs that are beginning to take shape (Sensa Padel, Padel Haus, Ultra, Bay Padel...).

An increasingly profitable market

The rise of padel is also accompanied by a growth in gross monetary value (GMV) by field. TheIndonesia is in the lead with a increase of 173%, reaching more than €6 per court per month. The United Kingdom records a 74% jump, reaching €9 per courtGermany (+48%) and the United States (+40%) also follow this trend.

These data demonstrate that padel becomes not only popular, but also economically attractive.

Contrasting national trajectories

The report distinguishes several stages of maturity in different countries:

United States, Germany, Brazil : start of cycle but with strong potential (exponential growth expected).
France, United Kingdom, Mexico : in active growth phase.
Italy, Portugal, Belgium, Netherlands : in consolidation, with softer growth.
Spain, Sweden : mature markets.

The dynamics vary greatly depending on local investment policies, infrastructure and legal constraints. Thus, countries like China remain focused on land manufacturing, whileIndia emerges through tournaments and South Africa dominates without legal restraints.

A more sustainable expansion than at the beginning

The expansion model has changed. While countries like Spain took several decades to structure their offerings, new markets manage to establish solid foundations in just 5 to 6 years, driven by technology, digital and good practices inherited from other markets. We are seeing a better local anchoring and faster adaptation to economic realities.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.