As padel continues to grow globally, regional dynamics reveal significant gaps in maturity. The latest report from Playtomic / PwC Strategy& provides a precise picture of the state of the market in 2025, between European consolidations, American emergence and targeted pushes in Asia or the Middle East.

A Europe still dominant

With nearly 44 pitches installed, Europe remains the central pole of global padel development. Spain maintains its status as a historical driving force, while France confirms its rise to power, especially in the south of the country. Conversely, theItaly slows down, slowed down by competition from a tennis that is still very influential but also because it seems to have reached a greater stage of maturity than in France. United Kingdom, despite strong demand, faces complex bureaucracy but establishes itself as a solid market.

Latin America: between tradition and structuring

THEArgentina continues to play a key role thanks to a well-established padel culture. The Mexico is experiencing steady growth, and Brazil begins to position itself on more digital segments. In Colombia, the rise of padel is illustrated by the emergence of multi-club formats, showing a more entrepreneurial logic.

The United States: a promising but still limited market

With only 800 plots of land identified Across the country as a whole, the United States remains far behind Europe. The market is very fragmented, concentrated around a few urban areas: Miami (designated as the main national hub), but also Houston, Austin, Los Angeles, New York, Boston or Chicago.

Development remains marginal but strategic. According to Playtomic's forecasts, a significant acceleration is expected from 2026, with a market structuring planned for 2027.

The economic performance of clubs varies greatly, sometimes by a factor of 3 to 5 between two structures located only a few kilometers apart. These differences are explained by the quality of digital infrastructure, the site's security environment and management skills.

Several chains are beginning to stand out: Census Padel, Padel Haus, Ultra, Bay Padel or TaktikaThese players could play a role similar to that of large European groups, provided they overcome the obstacles linked to regulations and access to land.

The United States: a promising but still limited market

Middle East, Africa and Asia: areas experiencing strong growth

Le Middle-EastIncluding Saudi Arabia, is showing state-backed development. The United Arab Emirates, for its part, is banking on premium indoor clubs. Qatar remains in the background due to restrictions on new openings.

THESouth Africa stands out for strong growth, with approximately 2 lots and a favorable regulatory framework. Today is the largest African padel market.

En Asia Pacific, the dynamic remains nascent. India, Indonesia and Thailand emerge as areas of interest, while China remains focused on manufacturing. Australia, for its part, is struggling to keep up, slowed down by heavy bureaucracy and the rise of pickleball.

Local logic but global ambition

Data analysis reveals a clear trend: Padel does not develop uniformly, but according to very marked local logicWhere Europe consolidates, America explores, the Middle East invests and Asia initiates.

The success of a market now rests on three pillars: a relevant geographical location, professional management, And especially an efficient digital infrastructure, a real lever of profitability in countries in the structuring phase.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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