You entered a field “to see”… and here you are, 3 sessions per week, scanning the free slots on your booking app. 
Welcome to the (very addictive) world of padel.

1. A sport designed for immediate pleasure

Padel is  anti-frustration  : the ball comes back, the field is small, we can catch up, and above all…  we laugh a lot Learning is fast, exchanges are long, and the feeling of progress is immediate.

“I never played sports before. Now I play four times a week,” says Julie, 4, who became addicted after a game with colleagues.

2. Hormones that work for you

When you play,  your brain releases dopamine , the pleasure hormone. Like after a good meal, a good laugh or a victory at a video game. Result:  you want more And since padel is social, you add oxytocin (the social bonding hormone). A winning combo.

3. Padel is your new night out

No more beer at the bar: now it's padel + mixed board + non-alcoholic mojito.
Padel has become  a place to live, to meet, even to seduce .

“I met my partner on a field,” says Thomas, 31.
And you? Still single?

4. Ever sexier equipment

Once you start, it's hard to resist the temptation of  new carbon pala , ultra-light shoes or a bag that matches your club.
Brands have understood this well: padel is also  an art of living .

5. You are always “one step away” from the perfect match

Even after 10 defeats in a row, there is  this part where “everything happens” , this anthology match between friends… And that’s enough to make you dive back in.
This is what padel is:  pleasure always within reach .

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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