The padel market is experiencing a  rapid growth in Brazil , with an estimated development of  three fields built per day , according to the president of the Brazilian Federation of Padel. This dynamism is however accompanied by increased competition with the  Beach tennis , very popular and more affordable.

 Sources: News Reports, Strategy & analysis, Playtomic 

Brazil: between digitalization, beach tennis and Argentine influence

In Brazil,  digitization  is very advanced: reservations, communities and communications are mainly mobile, facilitating the practice of both padel and beach tennis. But the country is also facing a  cultural and sporting competition  strong.

  •  Argentina , an influential neighbor, has contributed to the rise of padel in southern Brazil. However, a certain cultural rivalry sometimes makes padel perceived as a “foreign” sport.
  • Le  Beach tennis  remains a very popular sport for its accessibility and ease of learning, which partly slows down the shift to padel.
  • Padel sometimes suffers from a  elitist perception , due to its image associated with Spain and private clubs.
  • Despite this, the sport benefits from a  lower entry fee than in Europe , which attracts a population curious to discover this booming sport.
  • Finally, the development of professional academies  reflects a desire to invest in the training of younger generations.

Colombia: A regional expansion strategy through multi-sport clubs

In Colombia, padel grows mainly through a structure based on  multi-sport clubs  and  regional academies , with a strong presence in several strategic areas:

RegionClubsFields
 Bogotá 40126
 Medellín 36117
 Valle del Cauca 2161
 Costeña Region 2162
 Chía/Cajicá 1336
 Ibague 921
 Eje Cafetero 1233
 Villavicencio 2121
 Bucaramanga 615
 Cúcuta 412

The  two large metropolises , Bogotá and Medellín alone concentrate more than  240 lands , reflecting a growing interest in this sport in urban centers. The establishment is also visible in secondary cities, where padel clubs are multiplying in a logic of  territorial network .

Colombia: A regional expansion strategy through multi-clubs

This panorama shows that if the  Brazil is accelerating , the  Colombia relies on solid local structuring Two different, but complementary, approaches to make padel a sport of continental scope in Latin America.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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