Recent announced agreements with platforms such as Movistar Plus+ (Spain), Sky México, VodafoneZiggo (Netherlands) and DirecTV (LATAM) bring closer coverage of the broadcast of the World Padel Tour major international sporting events.

Fans will be able to combine the TV broadcast with web and app content World Padel Tour TV, the free OTT developed by the technological subsidiary of LaLiga.

Up to 110 different countries will be able to enjoy the live World Padel Tour through their local or regional television operator. This step confirms the WPT's desire to pay for its most spectacular matches.

The agreement announced a few days ago with Movistar Plus+ in Spain for three seasons, which will allow the competition to control its broadcast production in all tournaments globally for the first time in its history, follows the most recent agreements with Sky México, VodafoneZiggo and US provider DirecTV, to broadcast all circuit sites in Mexico, the Netherlands and 58 territories in South America.

The confirmation of these new alliances completes the agreements concluded last year with Canal+ France for the broadcasting of the tournament in more than 60 countries, and with Mediapro group for the international marketing of television rights for the following seasons. All of these agreements follow those signed in previous seasons with Nordic Entertainment Group (Sweden, Norway, Finland, Denmark and Iceland), SKY Italia and Telenet (Belgium), among other platforms.

A growing audience

The audiences recorded last season demonstrate the growing global interest in the WPT. In 2021, the number of views via the official YouTube channel doubled compared to the previous season, with an average growth of 97% in the 18 countries with more than 300 views. Similarly, the 2,3 million live viewers per tournament via YouTube (43% more than in 2020) and 36% growth in on-demand content views through this channel, inspired the creation last year of World Padel Tour TV, the official OTT which in its first two months of activity obtained more than 225 registered users.

Moreover, the tenth season of World Padel Tour will be the consolidation of its own official video streaming platform, developed by LaLigaTech. This platform will allow WPT fans to enjoy the live broadcast of the 16th and 8th finals of the men's and women's tournaments for free. Otherwise, the women's tournament of the 2022 season will be broadcast totally free.

Nasser Hoverini

Passionate about football, I discovered the padel in 2019. Since then, it's been crazy love with this sport to the point of abandoning my favorite sport.