[tabs type=”horizontal”][tabs_head][tab_title]Flavien Bouttet[/tab_title][/tabs_head][tab]Favien Bouttet is an associate researcher in the “Sport and Social Sciences” team at the University of Strasbourg. He conducts research on the transformations of the sports world and is currently working on the diffusion of padel in France.[/tab][/tabs]

For several months, padel, a new discipline "Between tennis and squash", enjoys significant media exposure. Local daily newspapers, national media and even fashion media report on the arrival of the discipline and the installation of equipment in their territory. Focus on the development of padel in the media.

National media on padel

For several months, padel, a new discipline "Between tennis and squash", enjoys significant media exposure.

Local daily newspapers mention the arrival of discipline and the installation of equipment on their territory.

At the same time, different types of national media offer topics to present the discipline: A report one morning on BFM, articles in Le Point, another in Les Sportives. The team also addressed the subject.

The general and sports press is not the only one interested in the discipline.

Articles are also visible in the fashion press. Padel was the subject of a long article in GQ, but also in issue 4 of Generation Millenials. Obviously, the press review offered here is not exhaustive and could have been longer.

We must also note the existence for several years of a specific media accessible online: Padel Magazine

“Similar” articles on padel

While there is a diversity of media covering the arrival of padel, there are many regularities in the way the discipline is treated. Most of the articles and reports seem quite similar. They evoke the strong development of the discipline in recent decades in Space.

Padel is then briefly presented with its rules and specific facilities, its national organization taken in hand by the French tennis federation.

Directors of structures and players are interviewed and highlight the discipline. With the support of the interviewees, the articles talk about a fun and friendly practice. On BFM, the logic is pushed in such a way that journalists and actors interviewed find themselves playing padel on the set. Padel is also often compared to tennis. S

On the news channel continues, it is presented as "More fun, more fun", like a sport that requires little effort, which is less technically complex: "It's a technically much easier sport to master", and therefore more accessible.

In the article of the Point, the remarks of a questioned player go in the same direction: "You can make rewarding points quite quickly, so you quickly feel the desire to continue. And it's an extremely friendly sport, by the way, padel is the only racket sport that is only played in teams."

The article even speaks of a practice that "Would awaken the social bond" because of the obligation to play in 4. In GQ, journalists speak of an accessible, collective and affordable practice. Padel would therefore only have advantages.

Other media highlight other aspects

At the same time, other media are also interested in this discipline by highlighting other aspects, and in particular the new forms of infrastructure linked to the practice. In several articles (and this is also the case for several texts mentioned above), the example of Casa Padel is mentioned as a symbol of the development of this practice.

Casa Padel is a private merchant structure created in Saint Denis with twelve sites.

In echoes, she is cited as a model of these new commercial structures that invest in new sports practices. A leader of the structure evokes his projects: "We want to make CasaPadel a new type of afterwork 'during the week and a space for the family on the weekends. "

The idea of ​​the article is to highlight a new form of private structure where sporting practices and other types of activities are combined, particularly in terms of restoration.

Coming back to the case of Casa Padel through a long article, the specialized sport buzz business site evokes the key role attributed to catering in the structure project. The article also dwells on the structure's commitment as a private commercial complex with profitability objectives. With an interview with Arnaud Di Pasquale, he also allows himself, as for the first articles cited, to recall the convivial nature of a discipline "Who makes you addicted".

 

sources:

  • The full text is here: https://padel.hypotheses.org
  • http://www.bfmtv.com/mediaplayer/video/le-padel-prend-son-essor-993889.html
  • http://www.lepoint.fr/sport/vous-aimez-le-tennis-testez-le-padel-09-08-2017-2149027_26.php
  • http://les-sportives-mag.fr/le-padel
  • https://www.lequipe.fr/Ilosport/Conseils/Actualites/Le-padel-est-il-plus-proche-du-tennis-ou-du-squash-on-l-a-teste-pour-vous/790592
  • https://www.francebleu.fr/infos/insolite/entre-le-squash-et-le-tennis-decouvre-le-padel-tennis-1501148396
  • http://www.ledauphine.com/drome/2018/01/25/le-padel-sport-inedit-en-drome-ardeche
  • http://www.gqmagazine.fr/lifestyle/sport/articles/tout-ce-quil-faut-savoir-sur-le-padel/57819
  • https://www.sportbuzzbusiness.fr/dossier-casa-padel-veut-simposer-paysage-padel-france.html
  • https://www.lesechos.fr/pme-regions/actualite-pme/030887573077-le-nouvel-essor-des-salles-de-sport-2133100.php
Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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