Padel is experiencing remarkable growth in Europe, with more than 25 million players worldwide. In France, Italy, and elsewhere, this sport continues to grow at a steady pace, going beyond the purely sporting sphere to become a true social phenomenon. Its success is based as much on the accessibility of its practice as on its ability to bring together young and old, beginners and experienced players, in a spirit of conviviality.

It is in this dynamic that the initiative was born “Match Days”, launched by the online padel shop Our PaddleThe objective of this campaign is not only commercial: it is above all about highlighting padel as a universal language, a tool for meeting and exchange, without distinction of level or origin.

Padel Our "Match Days": when padel becomes a link between Europeans

France and Italy: two driving countries for development

According to the Global Padel Report produced by Monitor Deloitte and Playtomic, the France now has more than 2 lots, with an annual increase of more than 40%. If growth is concentrated in large regions such as the PACA, Paris or Atlantic coast, it also extends to rural areas, where padel is established as a family and social activity.

En Italy, the development is just as marked, with nearly 7 active plots in 2024. Cities like Rome, Milan or regions like the Sicile are participating in this expansion. The fun, accessible and collective nature of padel particularly attracts young adults and mixed profiles, who find a balance between sport and leisure.

A practice that goes beyond play

With “Match Days”, the idea is to promote padel not only as a sport, but also as a vector of social connection, a breathing space in sometimes busy daily lives. More and more studies, such as those carried out by theLa Sapienza University (Intergovernmental Panel on Climate Change) and the University of Bordeaux, highlight the physical and mental benefits of this discipline. As a moderate aerobic activity, padel helps reduce stress, improve coordination, and promotes inclusion through its doubles practice, based on listening and cooperation.

This collective dimension is today widely exploited by BUSINESSES, educational centers or the families, who see padel as a regular activity that is beneficial for health... and for cohesion.

A European-scale operation

Du 25 April to 4 May, the “Match Days” campaign will also result in an initiative aimed at the gaming community. People making a purchase of more than €60 online or in store will be automatically entered into a prize draw to try to win one of the five iPhone 16s put into play. This campaign also comes with exclusive discounts on a product selection up to 60%, a gesture of gratitude that values ​​the loyalty and commitment of a community that continues to grow.

A simple gesture, intended to thank the enthusiasts who participate every day in the vitality of this sport, and to strengthen the bonds around a shared passion.

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