Societies are changing their lifestyle over the decades. They are constantly on the lookout for novelty, and get tired of things quickly. Our current societies are in hyperconsumption and permanent renewal.

The definition that Acensi and Marchiset[1] looks at modern sport is important: " It's about experiencing your body in extraordinary situations, experiencing unique emotions in the air, in the water, on the ground ". We are part, especially in France, of a leisure company. We want to test new things, and when we get tired of them, we test other things. This phenomenon is not only present for leisure, but for products in general.

Sport historian Paul Dietschy in Sport Strategies magazine #534[2] tell us : " In our increasingly individualistic societies, it is easier to find five teammates than eleven ". It refers here to the indoor football center where you can play from 5 against 5. In addition, these centers allow you to come play when you want, unlike a more federal practice for which we must respect schedules of training and match.

When we were talking in the introduction about the evolution of running, that ties in exactly with what we are saying. Members of our current society are looking for a freer and more accessible practice. Indeed, they are more and more individualistic, and sometimes do not have practice teammates around them. It is not easy to find a person of your close circle of equivalent level and wanting to practice at exactly the same time.

Thus, as modern society has struggled to think "collectively" and to open up to others, practices have taken on new forms, such as running for several decades. The latter is the perfect example to illustrate this fact, because it is possible to practice anywhere, anytime, and alone.

[1] ACENSI Jean-Philippe, MARCHISET Gilles Vieille, "sport is not just for making champions", Newsletters : 2010, 203 pages.

[2] RIDEAU Frederic, “New practices: a dilemma for federations? The football vs basketball match ”, Sport strategies: the marketing specialist : #534, 18 - 24 december 2017.

Pierre Lemonnier

Pierre studied STAPS, and validated a master's degree in sports management, after studying in Reims, Frankfurt and Lille. I discovered the padel in 2014 during my Erasmus year in Frankfurt thanks to a Spanish friend. Damn it is good padel !

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