NOX signs technical sponsorship agreement with Ultimate Padel Company (UPC) and his racquet becomes the official racquet of the WPT Challenger.

NOX has entered into a formal annual sponsorship agreement with Ultimate Padel Company (UPC), the operator of the WPT Challenger until 2023. The brand of the company JJ Ballvé Sports, based in Barcelona, ​​thus strengthens its link with the World Padel Tour.

“In addition, by supporting the WPT Challenger circuit, we are supporting very high level players who do not always have the opportunity to be known to the general public” - said Alfonso Bastida, Marketing Director of NOX - “We are helping to grow the padel together".

"The Challenger circuit will allow us to strengthen our presence on the national territory, but above all to continue to reach fans around the world through streaming broadcasts and to move forward in our internationalization strategy", he added.

For the president of the UPC, Jesús Ferrer, the sponsorship of NOX is essential for the evolution of the WPT Challenger: “It is a brand very appreciated and loved by fans” - explains Jesús Ferrer - “And it also represents values ​​totally aligned with our own, such as effort, passion and competitiveness”.

In 2019, NOX took a further step in its globalization strategy by becoming the official snowshoe World Padel Tour. Agreement recently extended until 2024.

For the WPT Challenger and for 2021, NOX will use the range of snowshoes padel official World Padel Tour.

Three of them correspond to the high-end of the brand or Luxury World Padel Tour, developed with the latest technologies and materials, and intended for the most demanding and experienced players. These rackets are the Nerbo WPT (diamond shape), the Tempo WPT (water drop shape) and the Nexo WPT (round shape).

Nox Nerbo Tempo Nexo Pala WPT

The other four belong to the range Advanced World Padel Tour. These racquets are intended for intermediate level players who do not want to give up a performance racquet and high-end racquet technologies. These rackets are the Attraction WPT (diamond), the Emotion WPT (drop of water) and the two Equation WPT (round), one of which is more geared towards the female audience who are looking for slightly lighter palas.

Nox WPT Advanced Series

The brand is of course also very present on the World Padel Tour with the stars that are Tapia, Lamperti and the Alayeto twins but also a good number of players likely to play Challenger tournaments such as the French Léa Godallier and Benjamin Tison!

 

source: noxsport.es

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