The football club  Eastern District  has just announced a bold plan to transform its league matches into real festivals: food, beer, music... and  padel courts directly accessible to supporters .

The idea is simple: attract a wider audience by offering an immersive experience before kickoff. For two hours, fans will be able to try padel, participate in other sporting activities, and take advantage of stalls and discounts at partner restaurants and hotels.

With nearly  500 inhabitants in the Eastern District , the club hopes to mobilize an entire community around its matches.

Animals are even allowed in the stadium, an explosive recipe for making football in Hong Kong a unique experience?

Padel therefore becomes a  key player in this new vision of sport-spectacle in Asia . Another step in its global conquest.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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