This is an important sequence for OxdogThe Swedish brand, firmly established in the international padel scene in recent seasons, has officially announced the departure of three iconic playersall involved from the very beginning of the sports project.

In a message posted on his social media, Oxdog acknowledges the current difficulty and accepts a necessary evolution:

"Days like this are difficult and painful. The project evolves and, sometimes, paths must diverge from those we love."

A clear message, which reflects more of a strategic transition than a forced breakup.

Ramiro Choya, the first to believe it

The brand's first ambassador, Ramiro Choya played a foundational role in the history ofOxdog.

“You believed in these ‘crazy’ people from the very beginning. You proudly carried our brand on benches all over the world, when no one else was doing so. That’s something we’ll never forget.”

At a time when Oxdog While it was still just a bold gamble in the padel market, Choya offered the brand a valuable visibility, helping to establish its credibility within the professional circuit.

Arnau Ayats, the first professional player signed

With Arnau Ayats, Oxdog has reached a decisive milestone. He was the first officially signed professional player by the brand.

"When we saw you in the qualifiers, playing without a sponsor and with a black racket, we immediately knew it was you."
“Sharing tournaments, photoshoots, and life for three years has been a gift. It’s like losing a friend.”

For three seasons, Ayats accompanied the brand in its rise to power, embodying this phase of patient construction, away from the spotlight but essential to the structuring of the project.

Noa Canovas, the first player in history Oxdog

The third departure concerns Noah Canovas, the first player to have joined the team Oxdog.

"Your smile and spontaneity found a place in our hearts from the very first moment."
"Always available, willing, and with the strength to fight."

Highly regarded internally, Noa Canovas brought a human and authentic dimension to the project, becoming one of the most endearing faces of the brand.

Oxdog A new chapter begins: three historical pillars are leaving the adventure

A page is turning, but the story continues.

Oxdog wants to explicitly reiterate this point:

"You will always be part of our story and, above all, of our family."

These three departures mark the end of an foundational cycle, that of the pioneers who accompanied the brand when it still had to prove itself on the international circuit.

Heading towards 2026: a repositioning in preparation?

Behind these separations, a question naturally arises: what will the face ofOxdog in 2026?
No official announcement has been made yet, but several tracks circulate in the paddock. The names of Coki Nieto, Javi Leal, Xisco Gil, Pablo Lijó or of Maxi Sánchez These are being discussed, but without confirmation at this stage.

Two major profiles, capable of embodying a new phase with greater exposure in terms of sporting performance and media coverage, if the Swedish brand decided to take things to the next level.

A deliberate transition

Oxdog It therefore closes an important chapter in its history, without denying its DNA or those who built it. In a brand transfer market Increasingly strategic, these movements often reflect a desire to to reinvent oneself, rather than withdrawing.

The appointment is now set: 2026 could mark the beginning of a new chapter for the Swedish brand.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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