Patrice Chabrel: “There will be a before and after 2025” for Tecnifibre

Patrice Chabrel, category manager snowshoes in Tecnifibre, was present at Strasbourg visit us at the GPadel, to officially launch the Curva TourThis national tour accompanies the arrival of the new range of snowshoes CURVA and marks a major strategic turning point for the French brand in the padel market.

“There will be a before and after 2025”, says Patrice Chabrel. For Tecnifibre, the coming year embodies renewal. "The launch of this new range, the CURVA, for us is more than just a product launch. It's really about showing that Tecnifibre enters the game “, he insists.

A structured program, from product to field

The project is not limited to a technical innovation. "We are arriving with a product program, and even a total program, which is much stronger. We are determined to invest. start to progress in sport. » The brand wants to establish itself in a market that it considers strategic.

The 2025 plan is based on three pillars: patented, User experience et scientific analysis. "It starts from this new product launch ", continues Chabrel. "We are bringing something really new in terms of racket, but also of product speech, for padel.

Tecnilab, a laboratory in the field

Among the major new features, the Tecnilab plays a central role. "The goal is to transform subjective sensations en objective data ", explains the manager. "When you test a racket, you feel things. But sensations are subjective. With the Tecnilab, we want measure these sensations, the quantify and then provide concrete solutions »

The method is clear: “Identify, quantify, solve”. Thanks to technologies like the TrackMan radar, Tecnifibre analyzes performance in depth: ball trajectories, speed, precision... Valuable data for developing ever more efficient rackets.

A tour of events in the clubs

Le Curva Tour, launched in Strasbourg, is part of this logic of experience. “The goal is togo to padel clubs directly, create events, bring players, their show our protocol, and their explain the benefits of our products.

Participants can test the snowshoes in real conditions, under the eye of Tecnilab sensors. "We want them to measure their own negative angle, new trajectories aided by the technology integrated into our rackets."

Several stages are planned in France and Europe. "There will be Ice Ski Padel, Padel Horizon… maybe Padel touch also, to be confirmed. The precise dates have not yet been set.

A CURVA range designed for padel

The launch of the range CURVA embodies this renewal. "It is completely a new approach. We wanted to start with a multipurpose water drop silo, a good power/control compromise, with maximum maneuverability. » Three models make up this range:

CURVA POWER : more than power
CURVA SPEED : lighter, firmer, more of control
CURVA SOFT : more flexible, More comfortable, elastic

Why the name CURVA? “For the curve, maneuverability, the gesture. It fit well with what we wanted to express. And it's a Spanish-sounding name, which goes well with padel.

A complementary positioning with the old ranges

The ranges of wall breaker (diamond shape) and Wall Master (round shape) remain available for now. "We had the Wall Breakers in power, the Wall Masters in control. The CURVA fits in between the two, in this new multipurpose silo »

But the goal is to rethink the entire offering in the medium term. "Ultimately, we will completely redo our silosNext year we'll arrive with the silo. power, and the following year with the silo control, with new shapes, new technologies, and always this concept of negative angle. Our entire range will start from there."

A desire to go beyond the product

This project goes beyond simply selling snowshoes. “It’s not just a product. We want connecting the player experience to science, integrate the player into the testing process, and offer concrete solutions based on data »

"The concept is extremely relevant, this is what will guide us in the years to come."

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.